Overview
What is CommandPost?
CommandPost is a Monitoring, Measurement & Insights (MMI) tool for managed social communications. According to the vendor, CommandPost is designed to cater to the needs of marketing professionals, social media managers, communications managers, advertising agencies, and public relations firms. It aims...
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What is CommandPost?
CommandPost is a Monitoring, Measurement & Insights (MMI) tool for managed social communications. According to the vendor, CommandPost is designed to cater to the needs of marketing professionals, social media managers, communications managers, advertising agencies, and public relations firms. It aims to help businesses optimize their social marketing strategies, gain insights, and ensure compliance with disclosure policies and regulations.
Key Features
Branded Channels: According to the vendor, CommandPost allows users to make informed decisions based on social marketing intelligence and gain cross-platform visibility of their brand's channels. It offers features to optimize content and engagement strategies, segment the audience for targeted messaging, and identify potential brand advocates.
Advocate Channels: The vendor states that CommandPost enables users to track and measure third-party social marketing programs, evaluate the performance of advocates and influencers, and analyze the best performing content and platforms. It offers real-time optimization strategies, efficient management of advocates and influencers, and built-in tools for compliance.
Disclosure Solutions: According to the vendor, CommandPost helps businesses comply with policies and regulations regarding disclosure. It provides features to present disclosure in plain language and ensure it is "clear and conspicuous" across all formats. The vendor claims that CommandPost offers a standardized and documented disclosure process, allowing businesses to disclose important legal information on social channels and document best practices.
Personal Channels (beta): CommandPost claims to offer cross-platform insights on personal social communications. It allows users to be transparent and disclose corporate partnerships. According to the vendor, CommandPost helps users better understand the value of their social media posts and engagement through features such as a social activity feed, real-time social analytics, integration with Google Analytics, and disclosure banners for transparency.
Transparency & Ethics: The vendor, CMP.LY, emphasizes its commitment to transparency and ethics in social media communication. CommandPost includes built-in disclosure solutions with a focus on plain language disclosure. According to the vendor, CommandPost provides accountability through direct attribution and real-time data. It measures seven core metrics of engagement and puts social data in context for informed decision-making.