Name: Companion
Price: 500 USD
Author: IMCompanion

Call Center Workforce Optimization

Help Desk

Web and Video Conferencing

Customer Support

Chatbot

Flowchart

Development

Career Center

Education

Business Intelligence (BI)

Collaboration

Enterprise Search

Streaming Analytics

Enterprise

Accounting

Accounting and Tax Services

Budgeting and Forecasting

Crypto Accounting

Tax Compliance

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

Freelance Management

HR Management

Payroll

Recruitment Marketing

Talent Intelligence

Talent Management

Video Interview

Workforce Analytics

Workforce Management

eLearning Content

Human Resources

Application Virtualization

Blade Servers

Cloud Storage

Disaster Recovery

Fraud Detection

IT Professional Services

Identity Verification

Integration Platform as a Service (iPaaS)

Machine Learning

Network Performance Monitoring

Office Migration and Repair

Packet Analyzer

Penetration Testing

Single Sign-On

Vector Databases

Virtual Data Room

Virtual Private Cloud (VPC)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Call Tracking

Click Fraud

Content Management

Customer Success

Digital Content Creation

Email Marketing

Enterprise Marketing Management

Marketing Automation

Referral Marketing

Social Media Management

Survey & Forms Building

URL Shorteners

Video Editing

Web Analytics

Marketing

Project Management

Professional Services

Construction CRM

Customer Relationship Management (CRM)

Revenue Operations

Sales

Interior Design

Inventory Management

Moving Software

PCB Design

Population Health Management

Public Transportation

Retail Execution

Retail Management

Vertical-Specific

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Companion is an influencer marketing tool offered by IMCompanion Limited. According to the vendor, it aims to assist businesses in discovering, managing, and tracking influencer campaigns. The tool provides features such as influencer discovery, audience insights, campaign management, content tracking, and performance analysis. It is designed to cater to businesses of all sizes, from small startups to large enterprises. Marketing professionals, social media managers, PR coordinators, advertising agencies, and brand managers across various industries can benefit from using Companion.

## Key Features

**Influencer Discovery & Insights**: According to the vendor, Companion allows users to find suitable influencers for their campaigns by vetting their followers, content, and stats. It also provides extensive data about the influencers' audience behavior.

**Campaign Management**: The vendor claims that Companion enables users to run impactful campaigns with customizable workflows suitable for various types of activations. It offers automatic tracking and logging of all influencer content, and features a streamlined and user-friendly interface for campaign management.

**Content Tracking**: According to the vendor, Companion can save users up to 95% of their time during influencer marketing campaigns by automatically capturing all brand mentions on different platforms. It also provides a centralized location to view all posts and stories for easy tracking.

**Live Dashboards**: Companion offers extensive live dashboards for real-time tracking of campaign performance. Users can customize the dashboards to display the metrics they need, and monitor performance by platform, post, and influencer.

**Analyzing Campaigns**: The vendor states that Companion provides real-time analytics to measure campaign performance. It simplifies reporting with one-click reports and allows for easy sharing with clients and team members.

**Benchmark Value Calculator**: According to the vendor, Companion includes a benchmark value calculator to determine if users are paying the correct amount for influencer content. It helps justify budgets for influencer campaigns and enables users to compare their benchmark value against competitors.

**Bespoke Reporting**: Companion offers white-labeled and tailored reports for influencer campaigns. These reports include in-depth analysis and key learnings, saving users time and effort in creating comprehensive reports.

Basic

BuzzSumo is an influencer marketing platform focused on influencer location, author reports, content analysis for locating trends, and domain comparisons, useful for competitor analysis. The analysis engine is intentioned to track and optimize content marketing efforts.

BuzzSumo was acquired by Brandwatch, which is now a Cision company (acquired February 2021).

Content Creation

PR & Comms

Suite

BuzzSumo

Audiense is a social marketing platform focused on Twitter analytics. The company and product was formerly called SocialBro, and rebranded in 2015. Capabilities include social listening, social marketing, and Twitter advertising.

Audience Insights

Twitter Marketing (formerly Socialbro)

Audiense

Companion

Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

IMCompanion

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Influencer Marketing Software

Companion

Overview

What is Companion?