Name: Competeshark
Author: Curious Labs

Communications Outsourcing

Customer Success

Help Desk

Web and Video Conferencing

Customer Support

Image Recognition

Java Technologies

Software Repositories

Development

Business Intelligence (BI)

Collaboration

Contract Management

Electronic Signature

Interactive Voice Response (IVR)

Supply Chain Management

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Benefits Administration

Corporate Learning Management

Credentialing

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Storage

Data Center Infrastructure Management

Data Center Outsourcing (USA)

Data Mapping

Data Observability

Data Privacy Management

Fraud Detection

Governance, Risk & Compliance

Hyper-Converged Infrastructure

IT Asset Disposal

IT Asset Management

Integration Platform as a Service (iPaaS)

Log Management

Network Performance Monitoring

Operating Systems

Packet Analyzer

Single Sign-On

Smart Contracts

Software Defined Storage (SDS)

Software Distribution

Solid State Drives

Tape Storage

Unified Endpoint Management (UEM)

Virtual Private Cloud (VPC)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Digital Content Creation

Digital Signage

Email Management

Email Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Meeting Room Booking

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Acceleration

Sales

Animation

Building Information Modeling (BIM)

Equipment Rental

Insurance Suites

Investment Portfolio Management

Legal Billing

Public Sector Software

Tax Practice Management

Vertical-Specific

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Competeshark is a web monitoring tool offered by Curious Labs Pty Ltd. According to the vendor, it allows businesses to monitor, track, and analyze their competitors' marketing efforts in real-time. The tool is suitable for businesses of all sizes, from small startups to large enterprises. Marketing professionals, business analysts, competitive intelligence professionals, e-commerce companies, and retailers are among the target users of Competeshark.

## Key Features

**Real-time updates**: Competeshark provides a real-time feed of every action taken by competitors. According to the vendor, users can filter updates by brand, add tags, and share them with team members to stay updated on competitors' activities.

**Explore with Powerful Time Machine**: Competeshark offers a photo album view of every brand, allowing businesses to research and analyze competitors' target audience and marketing strategies. According to the vendor, this feature provides insights into when, what, and who competitors are targeting.

**Analyse Trends**: Competeshark gives businesses a bird's eye view of competitors' focus over different time periods, such as the past week or month. According to the vendor, this feature helps businesses understand the trends and patterns in competitors' marketing efforts, providing valuable context for strategic decision-making.

**Be the know it all**: Competeshark allows businesses to peek under the hood and see competitors' SEO optimizations, header and link optimizations, and AB test activity. According to the vendor, this feature helps businesses gain insights and differentiate their own offerings based on competitors' strategies.

**Daily Email Alerts**: Competeshark sends daily email reports and notifications to users and their teams automatically. According to the vendor, this feature keeps businesses informed and up-to-date on competitors' activities, providing a convenient way to stay in the loop without actively monitoring the platform.

**Accurate Categorization**: Competeshark utilizes a combination of algorithmic and human tagging to accurately categorize every change made by competitors. According to the vendor, this feature ensures that businesses can easily navigate and understand the data provided, helping them quickly identify and analyze relevant changes.

**User-Friendly**: Competeshark is designed with a user-friendly interface for easy navigation and quick understanding. According to the vendor, users can become proficient in using the platform within minutes, providing a seamless user experience for efficient competitor analysis.

**Simple Insight Sharing**: Competeshark offers a simple and straightforward way to share insights with teams, bosses, and stakeholders. According to the vendor, this feature facilitates collaboration and decision-making based on the shared information, allowing for easy dissemination of valuable competitive intelligence.

**Data Acquisition on Demand**: Competeshark provides a fully managed data acquisition solution tailored to businesses' exact needs. According to the vendor, this feature offers customized data in any format and frequency required, combining advanced AI-driven website capture technology with human-powered quality control for accurate and high-quality data.

**Quality When It Counts**: Competeshark utilizes advanced AI technology for website capture and employs a dedicated Research and Quality Control team to ensure data accuracy and quality. According to the vendor, this feature provides a better quality result compared to competitors.

Ezoic gives independent publishers a fully-automated, scientific solution for improving income from advertising as well as improving user experience. Ezoic technology is a fully automated multivariate testing platform for webmasters who might not have the time or the ability to construct multivariate tests for their site. It is  designed for content publishers to improve income from advertising by automatically testing ad placement and usability metrics (Ezoic is not for ecommerce or marketing optimization use). Using Ezoic gives a site owner a scientific way of improving income from advertising without detracting from user experience. By balancing usability metrics (like time on site, page views per visitor, and bounce rate), against the ad income Ezoic finds page layouts that give sustainable and permanent earnings and UX improvement for any site.

Personal

Professional

Expert

Ezoic

TESTING

CONVERSION OPTIMIZATION

ENTERPRISE

Subscription

Competeshark

Curious Labs

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

a/b experiment testing

Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.

Split URL testing

Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.

Multivariate testing

Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.

Multi-page/funnel testing

Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.

Cross-browser testing

Preview your experiments across multiple browsers at once.

Mobile app testing

Ability to run tests to optimize mobile applications.

Test significance

Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.

Visual / WYSIWYG editor

Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.

Advanced code editor

Allows users to create and edit experiments with HTML, CSS, JS.

Page surveys

Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).

Visitor recordings

Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.

Preview mode

Preview your experiment before running it live on your site or app.

Test duration calculator

Automatic calculation of the estimated test duration needed to gain statistically significant results.

Experiment scheduler

Ability to schedule experiments to run, or not run, during specific times (e.g. Not to run during a holiday weekend or while a site-wide promotion is going on).

Experiment workflow and approval

Ability to assign different phases of the experiment process to your team and approve next steps for an experiment or campaign.

Dynamic experiment activation

Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).

Client-side tests

Ability to run client-side tests (e.g. A/B, A/B/n, multivariate, and funnel tests) to test out UI changes.

Server-side tests

Ability to run server-side tests (e.g. A/B, A/B/n, multivariate, and split URL tests) to test out more complex design changes, roll out features to specific audience segments, or split site traffic between different site versions.

Mutually exclusive tests

Ability to make tests mutually exclusive so that a given visitor is only part of one test at a time, this helps prevent tests from interfering with one another.

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

Standard visitor segmentation

Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.

Behavioral visitor segmentation

Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.

Traffic allocation control

Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.

Website personalization

Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

Heatmap tool

A tool that shows which elements of the page generate the most visitor engagement.

Click analytics

Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.

Scroll maps

Scroll maps display how far down the page users scroll.

Form fill analysis

Enables users to view visitor interaction with forms and identify which parts of the form visitors fill out first and which fields lead to increased visitor drop-off.

Conversion tracking

Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.

Goal tracking

Enables users to set up key website/mobile performance metrics on their landing pages and track them.

Test reporting

Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.

Results segmentation

The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).

CSV export

Ability to export test results as a CSV file.

Experiments results dashboard

Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.

Platform Integration Features

Platform integrations that may be offered by vendors.

Access to an API to start, stop, or pause campaigns and integrate test result reports into dashboards.

Web analytics integration

The tool integrates with third-party web analytics tools (e.g. Google Analytics).

Content Management System Integration

The tool integrates with third party content management systems (CMS).

Search Engine Optimization/Marketing Integration

The tool integrates with third party SEO and/or SEM tools.

Integration with CRM or DMP software

The tool integrates with third party CRM and/or DMP software and enables users to use this data for segmentation and personalization.

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Competeshark

Overview

What is Competeshark?