February 13, 2019
- It helps in advanced reporting capabilities such as overnight reporting of audience demographics and integration with Comscore’s new multi-platform audience data.
- It has the ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats.
- It has global and cross-geographical campaign reporting capabilities.
- Due to the large array of products within the Comscore platform, it is difficult to search in the platform.
- It also lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry.
- The help section has not been elaborated very well making it difficult to navigate through the platform and fetch the right report.