February 13, 2019
Score 9 out of 10
- It helps in advanced reporting capabilities such as overnight reporting of audience demographics and integration with Comscore’s new multi-platform audience data.
- It has the ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats.
- It has global and cross-geographical campaign reporting capabilities.
- Due to the large array of products within the Comscore platform, it is difficult to search in the platform.
- It also lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry.
- The help section has not been elaborated very well making it difficult to navigate through the platform and fetch the right report.
Read Amit Gumber's full review
The most important aspect is that Comscore offers one of the largest analytics suites available on display, mobile, video, and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties.