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Comscore vCE Reviews

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Score 9.0 out of 100

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February 13, 2019

Comscore validated campaign essentials

Amit Gumber | TrustRadius Reviewer
Amit Gumber
Score 9 out of 10
Vetted Review
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  • It helps in advanced reporting capabilities such as overnight reporting of audience demographics and integration with Comscore’s new multi-platform audience data.
  • It has the ability to combine metrics with other digital campaigns involving display and rich media to provide an unduplicated view of audiences across multiple ad formats.
  • It has global and cross-geographical campaign reporting capabilities.
  • Due to the large array of products within the Comscore platform, it is difficult to search in the platform.
  • It also lacks the capability to track programmatic traffic which is unfortunate considering the impact it is having in the digital advertising industry.
  • The help section has not been elaborated very well making it difficult to navigate through the platform and fetch the right report.
The most important aspect is that Comscore offers one of the largest analytics suites available on display, mobile, video, and TV. Due to the scale of its data, it also provides a benchmark for analyzing the advertising industry. Finally, I like the fact that I can track site performance of my company's digital properties.
Read Amit Gumber's full review

Comscore vCE Scorecard Summary

Likelihood to Recommend (1)
9.0

What is Comscore vCE?

validated Campaign Essentials (vCE) is an audience and ad validation solution from comScore. It allows users to report on the performance of their ad campaigns in real time, in terms of total number of impressions on display, mobile and video, audience geographies, etc. to determine the degree to which the campaign reached its target audience. vCE also detects the presence of invalid traffic (possible fraud), and it alerts users if their brand's ads appear next to questionable content, so that they can take action to remove the brand's name from that context using ad-blocking technology.
Categories:  Ad Serving & Retargeting,  Marketing Analytics

Comscore vCE Technical Details

Operating Systems: Unspecified
Mobile Application:No