Great Tool if You Have Stats Knowledge!
Use Cases and Deployment Scope
We use Conductrics V3 for splitting testing traffic and reporting on A/B experiments.
Pros
- Splitting traffic
- Customer support
- Advanced testing
Cons
- Requires high technical abilities
- Setting up reporting metrics can be tedious
- Complex to link with other reporting sources
Return on Investment
- Positive rev impact
Usability
Alternatives Considered
Optimizely Feature Experimentation and Adobe Target
Other Software Used
Optimizely Web Experimentation, Adobe Target