Connect CRM

Connect CRM by VinSolutions is a dealership customer relationship management (CRM) software designed to enhance sales processes, improve customer engagement, and potentially increase revenue for automotive dealerships. According to the vendor, Connect CRM provides a comprehensive solution for automotive sales professionals, general managers, internet sales managers, sales managers, and dealership owners across the industry.

Key Features

Connect Automotive Intelligence: According to the vendor, Connect CRM leverages insights aggregated from Cox Automotive data to prioritize customers who are more likely to make a purchase. It also identifies buying signals from consumer data, helping dealerships determine when customers are ready to buy. Additionally, the software provides tools to prioritize follow-ups with the most engaged customers.

Connect CRM: Connect CRM integrates dealership tools and sales processes, potentially improving utilization and streamlining selling processes. The vendor claims that the software offers live and on-demand training options to equip staff with the necessary skills for success. It also allows for smart task assignments to help salespeople connect with the right customers at the right time.

Connect Mobile: Connect CRM offers a mobile app, enabling users to follow up with opportunities from anywhere. The app allows users to conveniently review desking, appointments, and other important information on the go. Additionally, it provides access to full conversation histories, facilitating customer connections while on the move.

Performance Management: Connect CRM offers proactive coaching from a dedicated advisor to optimize CRM utilization. The vendor claims that the software provides access to experienced advisors and on-demand training resources to help implement best practices.

Automotive Marketing Platform powered by VinSolutions: Connect CRM includes an automotive marketing platform that automates marketing campaigns and delivers personalized experiences. The software allows for the creation of automated marketing journeys based on customer data, potentially boosting engagement. It also provides the support of a Marketing Account Manager to maximize marketing efforts.

Vinessa Virtual Assistant: Connect CRM features Vinessa, a virtual assistant designed to efficiently follow up with every lead. According to the vendor, Vinessa can improve marketing ROI through automated responses and appointment setting. It utilizes artificial intelligence to assist customers consistently and quickly. Users can access a full readout of Vinessa's communications in the CRM.

Integrations: Connect CRM enables the syncing of customer and deal information between platforms. It integrates with Accelerate My Deal for enhanced showroom and remote shopping experiences, Kelley Blue Book for direct lead integration, and vAuto for matching cars to customers.

Dealership CRM: Connect CRM provides a single view of the customer across every touchpoint, potentially uncovering more leads and accelerating the path to purchase. The software allows for tracking customer interactions and communication history, facilitating improved customer engagement and overall experience.

Marketing: Connect CRM allows for the creation of personalized marketing campaigns based on customer behaviors and preferences. It enables targeted messaging and communication through various channels, automates lead generation and nurturing through marketing workflows, and provides tools to measure and analyze marketing campaign performance.

Desking: Connect CRM streamlines the buying process with integrated desking functionality. It displays real-time quotes, incentives, and financing options, allowing users to create customized sales proposals and vehicle comparison scenarios. Additionally, the software enables the real-time pushing of deal information to certified DMS.