What is Connexity?
Connexity in Santa Monica offers their customer segmentation-oriented data-as-a-service (DaaS) and (optional) demand side platform (DSP) to intelligently locate and market to new customers that fit a certain profile via audience segmentation. The company touts a large quantity of shopping and browsing behavior which partners may use to better understand their audience and can either leverage with our without use of the Connexity DSP.