Name: Conscia
Author: Conscia

Help Desk

Kiosk

Web and Video Conferencing

Customer Support

Agile Development

Image Recognition

Service Mesh

Development

Alumni Management

School Management

Education

Board Management

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Enhanced 911 (E911)

Enterprise

Accounting

Invoicing

Nonprofit Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

HR Service Delivery

Payroll

Talent Intelligence

Talent Management

Vendor Management Systems (VMS)

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Cloud Cost Management

Cloud Storage

Database Performance Monitoring

Email Verification

Fraud Detection

IP Address Management (IPAM)

IT Asset Disposal

Integration Platform as a Service (iPaaS)

License Management

Low-Code Development

Managed IT Service

Master Data Management (MDM)

Network Diagnostics

Network Performance Monitoring

Network Simulation

NoSQL Databases

Rack Servers

Tape Storage

Wireless LAN

Workload Automation

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Blogging

Content Management

Digital Rewards

Email Marketing

Marketing Automation

Online Proofing

Screen and Video Capture

Social Media Management

Survey & Forms Building

Video Editing

Web Analytics

Website Builder

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Sales Consulting

Sales

API Security

File Integrity Monitoring

Security Orchestration, Automation and Response (SOAR)

Security

Animation

Construction Management

Debt Collection

ID Card

Last Mile Delivery

Municipal

Vertical-Specific

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Conscia is a tool designed to orchestrate personalized experiences in a composable stack. It is targeted at small, medium, and large enterprises, aiming to meet the needs of businesses of various sizes. According to the vendor, Conscia is utilized by marketing teams, digital experience teams, ecommerce managers, content managers, and IT professionals across different industries to enhance customer experiences and streamline operations.

## Key Features

**Orchestrate**: According to the vendor, Conscia allows users to create a content graph of siloed data sources, connect with modern backend datasources, and gain insights into the performance of experiences through advanced analytics and reporting.

**Unify**: Conscia provides a centralized interface for controlling content across channels, enabling users to personalize content from various systems of record in one place. The vendor claims that this centralization returns control to business users.

**Accelerate**: The vendor states that Conscia offers Zero-Code API Orchestration as a Service, allowing users to build experiences faster by eliminating time-consuming integrations from front-end code. Additionally, Conscia is described as a platform that is agnostic to both frontend and systems of record.

**Maximize**: Conscia's centralized UI enables users to control content across channels, personalize content from various systems of record, and return control to business users. The vendor claims that this maximizes the effectiveness of customer experiences.

**One Centralized UI for Marketers**: The vendor states that Conscia provides a centralized interface for marketers to control content across channels, return control to business users, and personalize content from systems of record.

**One Simple API for Developers**: According to the vendor, Conscia is a platform-agnostic solution that offers a simple API for developers. It aims to reduce complexity and eliminate time-consuming integrations by providing a single query for creating tailored customer experiences.

**Real-time Orchestration Engine**: Conscia's DX Engine is said to empower business teams with operational control over the digital experience. The rules engine allows users to define and manage complex business rules, while the Zero-Code API Orchestration feature connects to backend applications without requiring custom code.

**API-First Data Layer**: The vendor claims that Conscia's DX Graph creates an API-first, modernization layer on top of legacy backend systems. It can unify data from disparate systems, harmonizing differences in data structures and formats. Real-time access to data from the DX Graph enables the creation of connected experiences.

**Personalize Media at Scale**: Conscia integrates with Cloudinary and Segment to personalize media at scale. It enables the creation of personalized storefront elements based on customer segments with BigCommerce and delivers personalized experiences using Strapi for content management.

**Omnichannel Personalization with Contentstack**: Conscia allows users to connect with Shopify to personalize experiences for target customers. It incorporates assets from Commerce Cloud into personalized content delivered across channels and offers personalized search experiences with AWS OpenSearch.

Lytics is a customer data platform (CDP) from the company of the same name in Portland.

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Conscia

Data Management Platforms (DMP) are one component of what is often referred to as "Ad Tech" or digital advertising technology. A DMP is a kind of data warehouse that sorts and stores information that is subsequently used by marketers and advertisers. The most typical use is to house structured information from a number of different systems and organizing it at the customer level (if it’s about your customers or prospects), or at the cookie level (if the person is unknown).

Data Management

Data Collection

Data collection is important for building a centralized repository of customer, audience, or user data.

Collection of first-party data

Collecting all first-party data (website traffic data, CRM; data, subscription data, social data, etc.) in a centralized place for subsequent analysis.

Collection of third-party data

Third-party (external) data is collected and combined with first-party data.

Access to Third-party Data Providers

Data transfer to ad networks and exchanges for media buys.

Data Classification

Classification of data is organizing it into taxonomies

Audience taxonomy

Software enables construction and organization of site data into a structured taxonomy.

Tag Management

Tag-based audience management to assist with categorizing data into a hierarchical data taxonomy

Data Analysis Dashboard

Dashboard enabling data to be segmented to help reach audiences more precisely.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

DMP Analytics

Campaign Analytics

Dashboard for measuring and comparing campaign performance.

Audience Analytics

Visibility into the performance of different audience segments

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Data Management Platforms (DMP)

Conscia

Overview

What is Conscia?