Name: Contadu
Author: Contadu

Customer Training

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

Feature Management

Product Analytics

Virtual Reality

Development

Business Intelligence (BI)

Collaboration

Contract Analysis

Emissions Management

Payment Facilitation

Workflow

Enterprise

Accounting

Accounts Receivable

CTRM

Travel Management

Treasury Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

API Management

Change and Configuration Management

Cloud Migration

Cloud Storage

Configuration Management

Data Deduplication

Database-as-a-Service (DBaaS)

Fraud Detection

Game Engine

Integration Platform as a Service (iPaaS)

Managed Public Cloud Infrastructure

Migration

Mobile Data Security

Mobile Identity

Network Performance Monitoring

SaaS Management

Sensitive Data Discovery

Software Composition Analysis (SCA)

Time Series Databases

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Content Marketing

Email Marketing

Marketing Automation

Online Reputation Management

Social Media Management

Social Media Publishing

Survey & Forms Building

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales Enablement

Sales Incentive Compensation Management

Sales Performance Management

eCommerce Analytics

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Security

Aviation

Banking

Geographic Information

Insurance Agency Management

Insurance Claims Management

Physical Therapy

Vertical-Specific

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Contadu, developed by Conti sp. z o.o., is a Content Intelligence platform that aims to provide strategic insights for content managers and copywriters. According to the vendor, this tool assists in planning, writing, and optimizing content with user intent in mind. It is intended for use by professionals in content management, copywriting, digital marketing, SEO, and content marketing across a range of business sizes, including enterprise, agency, and SMB customers.

## Key Features

**Neuron**: The vendor claims that Contadu's Neuron feature is an advanced content editor and content strategy planner that utilizes semantic models (NLP), Google SERP analysis, and competition data. It is designed to assist in planning, writing, and optimizing content with a focus on user intent, with the goal of improving its quality, relevance, and performance.

**AI Content plan**: According to the vendor, Contadu's AI Content plan provides a comprehensive content plan for long-term improvement of content. It offers clear instructions on what content needs to be written or enhanced, along with a user-friendly list of proposed subjects for content creation. Additionally, it suggests new and existing content ideas to enhance the content strategy.

**NLP-based recommendations for content**: The vendor states that Contadu uses NLP-based recommendations to suggest relevant terms, words, and phrases found from top-ranking competitors in Google. It provides simple-to-follow suggestions on covering the topic with related terms, with the aim of boosting the content's quality and ranking potential.

**Cover whole process to build topical authority**: Contadu is said to cover the entire process of building topical authority. It encompasses features such as content ideas, content planning, content management, and content publishing. The platform also suggests relevant "next content" ideas based on the topic, which the vendor claims can save time on brainstorming and planning while creating valuable content.

**Start with user intent and rank #1 in Google**: According to the vendor, Contadu facilitates content creation by prioritizing user intent and aiming to achieve the top ranking in Google search results. It provides tools and features for planning, tagging, and managing all aspects of content creation. Additionally, it offers a content repository to set priorities based on market trends and share them with external copywriters.

**Easy content planning and optimization process**: Contadu is designed to simplify the content planning and optimization process. It includes features such as a content repository, generative AI templates, advanced draft mode, unlimited sharing and team members, as well as WP and Chrome extensions. The platform aims to help set priorities based on market trends and tagging and grouping analyses, while enabling easy reporting with custom columns and filters.

CONTADU is a content intelligence platform offering optimization tips, task and team management, analysis of competition, as well as integration with Google Analytics and Google Search Console to help plan and create the best content. The platform that combines 3 modules: competition analysis, content planning and optimization, and task management.

Scoop.it Content Director is the SMB-focused solution for Lean Content Marketing. 
It allows Content Marketers to: 

- Save time by finding quality content from across the web
- Scale content output without the need for more resources
- Delivers ROI; more quality content means more leads

Scoop.it Content Director

Free

Starter

Engager

Leader

UpContent

Contadu

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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Contadu

Overview

What is Contadu?