Name: CONTXTFUL
Author: CONTXTFUL

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Supply Chain Visibility

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Grant Management Software

Livestream

Marketing Automation

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Last Mile Delivery

Military and Defense

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Find top rated software and services based on in-depth reviews from verified users. 400+ software categories including PaaS, NoSQL, BI, HR, and more.

Priority Matrix

Appfluence

eMeetingsOnline

FastPIPE

FastEST, Inc.

ReportsNow

AspenOne Supply Chain Management

Aspen Technology

Crowdtap

Document Locator

ColumbiaSoft

Frosmo

Frosmo Ltd

Azurepath

Azurepath, LLC.

Aras PLM

Aras Corporation

Receptivity, developed by CONTXTFUL, is a metric designed to optimize ad campaigns by targeting receptive impressions. Suitable for advertisers, agencies, publishers, ad networks, and SSPs of various sizes, Receptivity evaluates all contexts, content, and campaign parameters based on attention.

## Key Features

**Receptivity Metric**: Receptivity evaluates all contexts, content, and campaign parameters based on attention, aiming to optimize ad campaigns by targeting receptive impressions and maximizing the value of premium inventory.

**Identification of Attention Signature**: The system utilizes motion sensors to identify unique attention patterns, creating a Receptivity model applicable to all inventories.

**Calibration for Effectiveness and Efficiency**: Receptivity undergoes calibration to ensure effectiveness and efficiency, minimizing computing power usage and reducing the carbon footprint.

**Qualification of Context and Content**: Receptivity qualifies all contexts and content in real-time, predicting and modeling the non-uniform distribution of attention and context on the web.

**Buyer Benefits**: Advertisers and agencies can purchase pre-qualified receptive impressions directly from certified publishers or enabled DSPs, potentially improving campaign results and increasing return on ad spend (ROAS).

**Publisher Benefits**: Publishers and ad networks can monetize their premium inventory by identifying the most receptive opportunities, potentially increasing conversion rates and client retention.

**SSP Benefits**: SSPs and 360s can generate first-party attention data using Receptivity, identifying premium attentive inventory in real-time and potentially increasing CPM, client retention, and sales of premium inventory.

Piano Analytics, formerly AT Internet, provides digital analytics to help customers measure their audience, optimise their digital performance and create value. From data collection to exploration, activation, and the sharing of actionable insights, the Piano Analytics Suite is designed to provide reliable high-quality data to enhance decision-making company-wide. Adapted to e-commerce, media, finance/banking, and corporate websites & mobile apps, the vendor promises an easy-to-use solution accessible to everyone, whether they’re business users, analysts, or data scientists.

Business

Premium

Piano Analytics

Woopra provides real-time customer analytics. It begins by tracking users across digital touch points (website, mobile app, help desk, marketing automation, etc.) and building a comprehensive behavioral profile for each user. These Customer Profiles are Woopra's building blocks, which are used to generate custom analytics reports, funnel analytics, retention analytics, and more.

Woopra

CONTXTFUL

Tools for measuring the effectiveness of marketing campaigns.

Marketing Analytics

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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CONTXTFUL

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What is CONTXTFUL?

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