Name: How to Do Curation (Webinar)
Uploaded: 2016-09-01T20:59:06.000Z
Duration: 40 min 59 s
Description: How to Do Curation (Webinar)

Call Center Workforce Optimization

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

AI Development

Functional Testing

Innovation Management

No-Code Development

Development

Learning Management

Education

Business Intelligence (BI)

Collaboration

Enterprise Content Management

Enterprise Search

PDF Editors

Privacy Policy Generators

Transportation & Logistics

Enterprise

Accounting

Anti-Money Laundering (AML)

Hedge Fund

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Delivery Controllers (ADC)

Cloud Management

Cloud Storage

Converged Network Adapters (CNAs)

Data Center Cooling

Data Warehouse

Disk Cloning

Firewall

Fraud Detection

Integration Platform as a Service (iPaaS)

IoT Device Management

LAN Switches

Managed DNS

Network Operating Systems

Network Performance Monitoring

Software Composition Analysis (SCA)

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Channel Management

Contact Management

Content Management

Customer Experience Management

Email Deliverability

Email Marketing

Employee Advocacy

Marketing Automation

Mobile Advertising

Product Intelligence

Referral Marketing

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Customer Relationship Management (CRM)

Field Sales Software

Government Contracting

Headless eCommerce

Sales Enablement

Sales Performance Management

Sales

Cloud Infrastructure Entitlement Management

Intrusion Detection

Security

Apparel

Fleet Maintenance

Loan Servicing

Restaurant POS

Text Analysis

Vertical-Specific

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CopyPress helps companies and agencies create a content marketing strategy that makes them stand out in their industry. With ythe user's feedback and their proprietary CMS, Dante, CopyPress' writers, editors, and QA specialists streamline the content creation, management, and publishing process.

Business Plan

Essentials Plan

Enterprise Plan

Agency Plan

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Freelancer Pro

Managed Services + SaaS

CopyPress

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

How to Do Curation (Webinar)

The CopyPress team explains how to approach curation, and then how to monitor and optimize the process.

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Overview

What is CopyPress?