We use Coupler.io to automate ecommerce reports for our clients. We generally work with Shopify and [...] clients; therefore, we use the tool to build reports from these platforms in Looker Studio. We also use the platform to build reports from Google Ads, Analytics, and paid ads platforms for our clients to measure marketing performance.
Pros
Export data from one platform to Looker or Sheets
Connect various data sources into one
Help reduce the time required to build data pipelines
Likelihood to Recommend
Exporting data from one platform to sheets or looker studio or excel.
We use Coupler.io primarily to automate syncing data between Airtable and Google Sheets. Previously we had to manually export csv files and import them (this was a workaround to deal with deleted records in Airtable, which don't show up on other automation platforms), a process that was time consuming and prone to error if files were not uploaded correctly.
We bring data into Google sheets from a number of different sources for reporting in Looker Studio (previously Data Studio). Coupler.io also lets us import data from Quickbooks Online. This is a lot simpler than syncing individual records, which requires consistent values for matching records and manual mapping which has to be updated when configurations change.
Pros
Syncing data from multiple sources into one destination
Quick setup and connection to accounts
Transforming data during the sync process (allows you to create new formula-based fields based on source data)
Cons
More options for triggering a sync (currently scheduled or manual)
Additional data sources
Likelihood to Recommend
Coupler.io is great for automated data syncing from multiple platforms into a single destination. Using with Airtable is particularly helpful, given that there are not a lot of great options for dealing with deleted records.