Name: How Heineken increased creative effectiveness with CreativeX
Uploaded: 2022-06-07T10:13:53.000Z
Duration: 3 min 43 s
Description: Case Study - How Heineken increased creative effectiveness with CreativeX

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Based in Silicon Valley, AnChain.AI is a blockchain analytics company that specializes in AI-powered platforms. AnChain.AI provides around-the-clock protection, securing crypto exchanges, protocols, and DApps worldwide for several millions of dollars in weekly transaction amounts. The Situational Awareness Platform (SAP) proactively protects crypto assets by providing proprietary artificial intelligence, knowledge graphs, and threat intelligence on blockchain transactions. The vendor states the SAP can also detect and predict vulnerabilities and threats before they occur, enabling businesses to take proactive action.

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CreativeX is a creative analysis software that uses custom detection to automate creative best practice and test out new hypotheses. CreativeX also helps brands ensure marketing material achieves brand consistency and compliance, and encourage progressive representation in support of DEI objectives.

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[Reupload]. The first rule of marketing is you are not your consumer. Unfortunately, marketers are often guilty of targeting themselves with their ads. Why might that be? This webinar explores cognitive biases, providing examples of how brands have subverted them to make better ads.

Case Study - How Nestlé increased creative effectiveness with CreativeX

How Nestlé increased creative effectiveness with CreativeX

Nestlé is the world's largest food & beverage company. Active in 186 markets, with 2000+ brands, and countless external partners, they revamped 50-year-old marketing practices to embrace a Digital and Audience first approach. CreativeX technology automated and measured real-time adherence to nine creative best practices to simplify the creative process.

Watch Aude Gandon, Global CMO at Nestlé, talk about the role CreativeX played in rallying marketers around a metric they could believe in as Nestlé made the monumental shift to building for Digital and Audience first.

Case Study - How Heineken increased creative effectiveness with CreativeX

How Heineken increased creative effectiveness with CreativeX

Heineken, a 150-year old company operating in over 190 markets with more than 300 brands needed a way to run consistent and effective advertising at scale. To develop this capability, they first used CreativeX technology to analyze hundreds of Heineken’s image and video elements across 190 campaigns, looking at 15 key creative elements including whether branding or people were present. Having mapped their creative elements to business impact, Heineken then deployed CreativeX technology across their brands, markets, and agency partners to measure creative quality globally and in real-time.

Collaborative creative asset feedback and approval process

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The final version of an asset can be approved by designated reviewers

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Through self-serve functionality, workflow automation, and tech-stack integration, the platform makes the process by which a creative project moves from the first to the final versions more efficient—a level beyond annotating assets using online proofing tools.

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The software supports hundreds or thousands of different file types for review, including video, static, layered, animated, HTML email and live websites

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The product helps teams monitor and ensure compliance with branding and regulatory standards, including by capturing reviewers’ signatures electronically for reference and accountability

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An audit trail is available of all comments, annotations, and changes made to all assets

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The software allows teams to collaborate in real-time, through synchronized comments and annotations, live chats, and/or videoconferencing

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