TrustRadius: an HG Insights company

Criteo Commerce Growth

Score8 out of 10

115 Reviews and Ratings

Top Performing Features

+18%

DSP integration

Integration with DSP platforms for ad buying

Cat avg: 7.8

+17%

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Cat avg: 7.6

+23%

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Cat avg: 7

+21%

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Cat avg: 7.1

Worst Performing Features

-59%

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

Cat avg: 7

-23%

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Cat avg: 6.4

-27%

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Cat avg: 7.6

Criteo Commerce Growth Features from Reviews

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

6.0-18%
  • Data Transfer

    Transfer of data to ad exchanges to match third-party to segments.

    Category average: 7

  • DSP integration

    Integration with DSP platforms for ad buying

    Category average: 7.8

Ad Campaigns

Features related to creating and deploying ad campaigns.

7.5+4%
  • Ad campaign creation

    Allows users to programmatically create ads and build new campaigns within the tool.

    Category average: 6.7

  • Ad deployment

    Allows users to quickly and easily deploy new ad campaigns from within the tool.

    Category average: 7.6

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

    Category average: 7.6

  • Ad display and retargeting segmentation

    Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

    Category average: 7.2

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

7.2+8%
  • Ad dashboards

    Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

    Category average: 7

  • Ad performance reports

    Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

    Category average: 7.1

  • Ad conversion tracking

    Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

    Category average: 6.4

  • Ad attribution reporting

    Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

    Category average: 6.5

  • Cross-channel ad management

    Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

    Category average: 7

  • Ad forecasting and optimization

    Ad forecasting models predict campaign performance to assist with optimization.

    Category average: 6.2

Criteo Commerce Growth Features from the Vendor

Ad Campaigns

Vendor-reviewed
  • Ad campaign creation

    Allows users to programmatically create ads and build new campaigns within the tool.

  • Ad deployment

    Allows users to quickly and easily deploy new ad campaigns from within the tool.

  • Display advertising

    Supports banner and rich media display ads, including video, audio, mobile, etc.

  • Ad display and retargeting segmentation

    Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Ad Network Integration

Vendor-reviewed
  • Data Transfer

    Transfer of data to ad exchanges to match third-party to segments.

  • DSP integration

    Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Vendor-reviewed
  • Ad dashboards

    Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

  • Ad performance reports

    Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

  • Ad conversion tracking

    Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

  • Ad attribution reporting

    Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Additional Features

Vendor-contributed
  • Campaign Management

  • Campaign Analytics

  • Conversion Tracking

  • Multi-Campaign

  • AI/Machine Learning

  • Ad Inventory Management

  • Audience Targeting

  • Campaign Management

  • Customer Segmentation

  • Display Ad Management

  • Multi-Channel Marketing

  • Audience Targeting

  • Cross Channel Attribution

  • Dynamic Content

  • Personalization

  • Retargeting Ads

  • Behavioral Targeting

  • Customer Segmentation

  • Recommendations

  • Reporting/Analytics

  • Data Blending

  • Data Discovery

  • Demand Forecasting

  • Audience Targeting

  • Behavioral Targeting

  • Conversion Tracking

  • Geotargeting

  • Mobile Retargeting

  • Personalization

  • Recommendations

  • Social Media Retargeting

  • Campaign Analytics

  • Campaign Management

  • Multi-Channel Marketing

  • Conversion Tracking

  • Customer Segmentation

  • Reporting/Analytics