Name: Curated
Author: Curated

Help Desk

Web and Video Conferencing

Customer Support

AI Development

Cross-Browser Testing

Interactive Application Security Testing (IAST)

WebOps

Development

Academic Advising

Online Proctoring Software

Education

Audit

Business Intelligence (BI)

Collaboration

Workflow

Enterprise

Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Leave Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Brokers

Cloud Cost Management

Cloud Storage

Converged Infrastructure

Database Load Balancing

Fraud Detection

Hyper-Converged Infrastructure

IT Operations Analytics

Integration Platform as a Service (iPaaS)

MLOps

Managed DNS

Network Performance Monitoring

Release Management

Requirements Management

Solid State Drives

Time Series Databases

Tower Servers

Unified Endpoint Management (UEM)

Value-Added Resellers (VARs)

VoIP Monitoring

Website Hosting

Wireless LAN

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Brand Intelligence

Content Management

Data Management

Email Marketing

Gamification

Marketing Analytics

Marketing Automation

Mobile Advertising

Online Proofing

Press Release Management

Product Intelligence

Social Media Management

Social Media Marketing

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

AI Meeting Assistants

Project Management

Professional Services

Customer Relationship Management (CRM)

Lead Generation

Sales

Secure Service Edge (SSE)

Security

Financial Services CRM

HIPAA Compliance

Internet of Medical Things

eDiscovery

Vertical-Specific

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Curated is a newsletter creation platform designed to streamline the publishing workflow and enhance the quality of newsletters. According to the vendor, it caters to creators, publishers, and marketers of all company sizes, providing them with the tools and features necessary to create engaging newsletters. Content creators, publishers, marketers, bloggers, and media companies can all benefit from the capabilities offered by Curated.

## Key Features

**Quick Capture**: According to the vendor, users can easily save interesting content with the one-click 'Save to Curated' link or by emailing it directly into Curated. Collaborative content curation is also supported, allowing team members to contribute effortlessly.

**Effortless Editing**: The vendor claims that Curated offers a streamlined editing process for assembling each issue of the newsletter. Users can enhance their publications by adding engaging images, with Curated handling the hosting and resizing of images.

**Beautiful Publications**: Curated provides optimized layouts for visually appealing and personalized publications. The vendor states that users can customize their templates to reflect their unique brand, ensuring pixel-perfect typesetting and customized imagery.

**Sponsorship & Paid Subscriptions**: According to the vendor, Curated enables users to monetize their newsletters through sponsorships as they grow. Curated manages sponsorship inquiries and provides a bookings calendar. Additionally, support for paid subscription newsletters is available with no commission fees.

**Audience Management**: Users can import existing mailing lists or grow their audience organically, according to the vendor. Curated offers subscriber-level stats and analytics to track audience growth. The vendor also states that users can export their subscriber lists for further analysis or integration with other tools.

**Powerful Analytics**: The vendor claims that Curated provides comprehensive analytics to improve the performance of each issue. Users can track reader engagement, popular links, and reading behavior to optimize their newsletter strategy. According to the vendor, Curated offers unified analytics for all issues, regardless of where they are read.

Users of Curated have found that the platform significantly streamlines the process of crafting curated newsletters, saving them a lot of time and effort. With Curated, businesses are able to quickly create curated newsletters from collecting links to publishing, making it a huge time-saver. Customers have been impressed with the value of Curated's monthly pricing, considering it to be a great investment in their field. They have enjoyed using Curated and have already started thinking of different ways to utilize the platform, including launching more newsletters for different projects. Users are very happy with Curated as it enables them to engage their audience without spending a lot of time. Additionally, Curated serves as a great tool for communicating with a membership in a simple and easy way, making it ideal for those who want to effectively engage with their audience. While Curated may lack some features found in other ESPs, it still provides a good tool for creating and managing curated newsletters. Customers are also looking forward to future updates and are excited to see where the Curated team takes the product.

In summary, users have experienced numerous benefits from using Curated. This includes saving time and effort in creating curated newsletters, finding good value in the monthly pricing, expanding their newsletter projects, effectively engaging with their audience, and enjoying the simplicity of communication with their membership. Despite lacking some features compared to other ESPs, users appreciate Curated as a tool for creating and managing curated newsletters. With customers eagerly anticipating future updates, Curated continues to build on its strengths and improve its offerings.

Managed Services + SaaS

Essential

Value

Premium

OutboundEngine

Curated

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Content Marketing

Content Creation

Features related to the creation of content for marketing purposes.

Ideation

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Approval workflows

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Content collaboration

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Content calendar

Allows users to schedule and plan the creation and/or distribution of content.

Network for content licensing/production

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Content Publishing

Features related to the organization and distribution of marketing content.

Content hub

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Forms / Gated content

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Embedded CTAs

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Content distribution

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Content promotion

Includes tools for promoting content by connecting to paid and earned media channels.

Content automation

Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Audience profiling and targeting

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Closed-loop tracking and reporting

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Content performance analytics

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Campaign optimization dashboard

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Competitive analytics

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Page-level engagement analytics

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

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What is Curated?