TrustRadius: an HG Insights company

What is CUSTOMERS.new?

CUSTOMERS.new is a conversational chatbot platform that integrates directly into small business websites to engage visitors, capture leads, and deliver customer intelligence. The platform operates on a pay-per-lead credit model rather than a subscription, enabling business owners to run a 24/7 virtual assistant that qualifies prospects and reveals detailed contact and company data only when needed.


Core Capabilities

The AI chatbot trains automatically on a business's website content to answer visitor questions in the company's voice and tone. It supports both text and voice interaction modes, allowing visitors to type or speak with the assistant. Every conversation is logged in a centralized AI Inbox where business owners can monitor activity in real time, filter by intent level (High, Medium, Low), and sort by criteria including Hot Leads First, Longest Wait Time, and Most Messages. Business owners can jump into any live conversation to take over from the AI, then return control when ready. This handoff capability ensures human oversight without requiring constant monitoring.

Lead Qualification and Intent Scoring

CUSTOMERS.new automatically scores each conversation by intent level based on behavioral signals such as pricing page views, time spent on key pages, return visit frequency, and company profile. Session details include traffic source, device information, geographic location, tech stack, and the visitor's complete browsing path through the site. The platform tracks both current and historical sessions, surfacing total pages visited, cumulative time on site, and visit count to help owners prioritize follow-up. Conversations can be filtered by status (Active, Pending, Closed) and topic category (Sales, Support, General), and each lead receives a real-time intent score to guide outreach decisions.

Customer Journey Tracking

The platform maps the full visitor journey across a website, logging which pages were accessed, navigation paths, and time spent per page. Journey data is preserved across sessions, enabling owners to understand how prospects engage with content over multiple visits before converting.

Pay-Per-Lead Data Enrichment

Instead of charging a monthly subscription, CUSTOMERS.new uses a credit-based enrichment system. After a conversation, business owners can purchase additional intelligence on promising leads. Enrichment options include: Reveal Company (1 credit), Reveal Person Basics including email and phone (2 credits), and Full Profile Enrichment with job title, LinkedIn profile, company size, revenue, and industry (5 credits). Credits are only charged when data is successfully revealed, with an accuracy rate of 60-80% per enrichment request.

Knowledge Base Management

When the AI encounters a question it cannot answer, the system prompts the business owner to provide the correct response. This answer is added to the bot's knowledge base, improving accuracy and coverage over time without requiring manual retraining.

Pricing Structure

The platform is free to install and use, including the AI chatbot, lead capture, AI inbox, intent scoring, journey tracking, and analytics. No subscription, signup fee, or credit card is required. Revenue is generated exclusively through optional pay-per-lead enrichment at $1 per credit, with typical person reveals costing $2 and full profiles costing $5.

Deployment and Access

CUSTOMERS.new is delivered as a cloud-based SaaS accessible via web browser. Setup requires adding a code snippet to the business website. The platform is mobile-responsive and supports operations across desktop and mobile web environments. It currently serves the United States market and operates in English

Categories & Use Cases

Screenshots

Screenshot of a real-time dashboard showing all website visitor conversations with filters for status, intent level, and topic category
Screenshot of the AI Chatbot live on a real website with text and voice engagement
Screenshot of a visual map of a visitor's path through the site showing pages visited, time spent, and navigation sequence
Screenshot of a list of all prospects that appear on a website

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Screenshot of a real-time dashboard showing all website visitor conversations with filters for status, intent level, and topic category

Technical Details

Technical Details
Deployment TypesSaaS
Mobile ApplicationNo
Supported CountriesUnited States
Supported LanguagesEnglish

FAQs

How much does CUSTOMERS.new cost?
CUSTOMERS.new starts at $0.
What are CUSTOMERS.new's top competitors?
tawk.to are common alternatives for CUSTOMERS.new.
Who uses CUSTOMERS.new?
The most common users of CUSTOMERS.new are from Small-Business.