DealerFire

DealerFire is a website and digital marketing solution designed for automotive dealerships, according to the vendor DealerSocket. It caters to dealerships of all sizes, from small independent dealerships to large dealer groups. This platform is utilized by various professionals in the automotive industry, including automotive sales managers, marketing managers, general managers, and business development managers.

Key Features

Websites: According to the vendor, DealerFire provides industry-leading page speed performance and a seamless mobile user experience. Dealers have control over their virtual showroom, and the platform ensures a consistent and responsive experience across all devices. The websites are powered by Engine6 website technology hosted on AWS and achieve high mobile page speed scores.

Marketing: DealerFire offers customized digital retail tools for a seamless car-shopping experience, as stated by the vendor. Integration with DealerSocket CRM allows for easy transition from online to in-person interactions. The platform enables traffic acquisition through custom content development and paid search marketing. With Google Partner certification, customized search campaigns are possible. Social media marketing is also available for brand loyalty and website clicks. The vendor provides a dedicated team of professionals for personalized service, while the platform showcases real-time inventory feed through inventory-driven marketing.

Engine6 Features: DealerFire's Engine6 website platform comes with custom features, according to the vendor. The Engine6 Editor allows for easy website customization, and the Virtual Garage offers a personalized car shopping experience. Geo-fencing enables targeted marketing messages, and HTTPS/2 ensures secure website communication. The Announcement Bar feature facilitates important updates, and the Predictive Search enhances search functionality.