Name: Deployer
Price: 14.95 USD
Rating: 9 (1 reviews)
Author: Market Rithm

Help Desk

Web and Video Conferencing

Customer Support

Flowchart

Text Editors

Version Control

Development

School Management

Education

Business Intelligence (BI)

Calibration Management

Collaboration

Enterprise Search

Meeting Management

Enterprise

Accounting

Accounting and Tax Services

Anti-Money Laundering (AML)

Cryptocurrency Wallets

Financial Research

Financial Risk Management

Hedge Fund

Tax Compliance

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

Employer of Record (EOR)

HR Management

International Payroll

On-Demand Payment

Payroll

Resume Parsing

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Business Process Automation

Cloud Data Warehouse

Cloud Storage

Complex Event Processing

Component Content Management

Data Governance

Density-Optimized Servers

Fraud Detection

Hosted Virtual Desktop

Integrated Development Environment (IDE)

Integration Platform as a Service (iPaaS)

Metadata Management

Network Performance Monitoring

Network Traffic Analysis (NTA)

Product Implementation Services

Test Management

User Activity Monitoring

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Customer Loyalty Program

Email Marketing

Location Intelligence

Marketing Automation

Referral Marketing

Search Marketing Intelligence

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Sales

Data Loss Prevention

Data-Centric Audit Protection (DCAP)

Operational Technology (OT) Security

Security Information and Event Management (SIEM)

Security

Awards Management

Car Rental

Construction Accounting

Legal Research

Retail Execution

Vertical-Specific

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Deployer is an algorithmic email marketing platform that, according to the vendor, aims to help businesses of all sizes create, automate, and optimize their email marketing campaigns. The vendor claims that Deployer provides a range of features to maximize deliverability and engagement. Marketing professionals, e-commerce businesses, digital agencies, non-profit organizations, and both B2B and B2C companies are said to be the target users of Deployer.

## Key Features

**Recurring Delivery**: According to the vendor, Deployer allows users to schedule recurring email messages at preferred dates, times, and intervals. This feature automates task reminders, invoicing, usage reports, and more.

**Fast Forms**: Deployer claims to offer customizable standard forms for various business needs, such as invoices, purchase orders, sales orders, estimates, shipping forms, and proposals. Users can utilize automated email tools to send these forms to the intended recipients at the appropriate time.

**Engagement Tools**: Deployer provides tools to monitor and analyze email responses, including open rates, click-throughs, form-fills, replies, and other engagement activities. This feature aims to help users target engaged contacts and provide additional support when required.

**Event Triggers**: According to the vendor, Deployer enables users to automate personalized email responses based on specific actions taken by leads and customers, such as making a purchase, subscribing, downloading, or requesting more information. This feature ensures timely and tailored communication.

**Data Management**: Deployer offers effective email data management beyond reporting. Users can gain valuable insights to optimize their campaigns and enhance customer engagement and email delivery performance.

**WYSIWYG Editing**: According to the vendor, Deployer allows users to create visually appealing emails without the need for HTML knowledge. Users can easily add tables, images, forms, and other professional features, with the ability to preview the final email before sending.

**Email Testing**: Deployer offers rigorous testing options to maximize email effectiveness. Users can pre-test subject lines and verify email subscriber information to reduce unsubscribes, blacklists, and bounces.

**List Segmentation**: Deployer allows users to group contacts based on various criteria such as age, gender, location, job title, and buying history. This feature aims to facilitate the delivery of personalized and relevant content to each segmented list, helping build stronger relationships.

**Email Authentication (SPF, DKIM, DMARC)**: The vendor states that Deployer provides email authentication features such as SPF, DKIM, and DMARC. These features aim to protect users' business identity and reputation by defining authorized IP addresses, using digital signatures and encryption to guard against altered or fake email messages, and giving domain owners a voice in email authentication.

**Form Builder**: Deployer allows users to design and create email forms to gather information, feedback, and other responses from customers and clients. This feature aims to improve response rates and provide essential data for business growth.

Basic

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.

Professional

Enterprise Plus

Delivra

Deployer

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Market Rithm

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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What is Deployer?