Overview
What is DeviceAtlas?
DeviceAtlas, an Afilias brand, allows the user to analyze web traffic, segment or adapt content for mobile audiences, or target specific mobile devices. DeviceAtlas is a device detection solution providing data on all mobile and connected devices including smartphones, tablets,…
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- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
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What is DeviceAtlas?
DeviceAtlas Competitors
DeviceAtlas Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |
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Community Insights
- Business Problems Solved
DeviceAtlas has proven to be an essential tool for businesses in identifying devices and platforms, allowing them to customize the user experience and meet customer preferences. Customers have relied on DeviceAtlas for years to accurately parse user agent information, enabling them to understand the devices and browsers their customers are using. By leveraging this insight, businesses can render personalized views and provide customized homepage experiences without requiring customers to manually select their device.
One of the key business problems solved by DeviceAtlas is the ability for businesses to make informed decisions on bid requests based on specific devices. With its detailed reporting capabilities at competitive rates, DeviceAtlas enables businesses to determine which devices their customers are using and tailor their bidding strategies accordingly. This allows businesses to optimize their advertising efforts by targeting specific devices that are more likely to convert.
Another significant problem solved by DeviceAtlas is the ability to easily determine various aspects of a visitor's device and connection. Users have found immense value in being able to identify the type of device being used, whether it is connected via WiFi or carrier internet, and even the specific carrier being utilized. This invaluable information empowers businesses to tailor the user experience according to these parameters, offering different user interfaces, configurations, and performance-related features based on the specific devices their customers are utilizing.
Overall, DeviceAtlas plays a crucial role in solving business problems related to device identification, personalized experiences, bid optimization, and tailored user interfaces. The software's ability to accurately identify devices and platforms allows businesses to provide a seamless user experience while optimizing advertising efforts based on specific device preferences. With its comprehensive reporting capabilities, DeviceAtlas empowers businesses with valuable insights that enable informed decision-making in today's highly competitive digital landscape.