Name: Dianalytics
Author: Dialogica

Help Desk

Web and Video Conferencing

Customer Support

Help Authoring

JavaScript Frameworks

Mind Mapping

Mobile App Development

Push Notifications

Software Configuration Management

Development

Business Intelligence (BI)

Collaboration

Data Discovery and Visualization

Embedded Business Intelligence (BI)

Enterprise Generative AI

Partner Relationship Management

Enterprise

Accounting

Spend Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Monitoring

HR Management

Job Board

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Content Delivery Networks (CDN)

Data Quality

Data Virtualization

Distributed Denial of Service (DDoS) Protection

Extended Detection and Response (XDR)

Fraud Detection

Identity Governance and Administration

Identity Management

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Managed Print

Mobile Data Security

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Relational Databases

Scale-Out Storage

Secure Email Gateway

Smart Contracts

Tower Servers

Virtual Private Network (VPN)

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Appointment Scheduling

Competitive Intelligence

Content Management

Direct Mail Automation

Email Marketing

Email Testing

Marketing Automation

Social Media Management

Survey & Forms Building

Text to Speech

Virtual Event

Web Analytics

Marketing

Project Management

Task Management

Professional Services

Customer Relationship Management (CRM)

Sales Intelligence

Sales

Antivirus

Security

Estate Planning

Insurance Policy Administration Systems

Insurance Underwriting and Rating

Mental Health

Public Transportation

Trucking Software

Vertical-Specific

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DianalyticsTM, developed by Dialogica S.r.L., is a web-based platform that, according to the vendor, provides marketing and media managers with a comprehensive set of indicators and metrics to scientifically measure the effectiveness of marketing and communication activities in real-time. This tool allows for real-time shopper segmentation based on characteristics, behavior, and factors that influence choices, aiming to help users better understand and target specific customer segments. DianalyticsTM is said to be suitable for businesses of any size and is utilized by marketing managers, media managers, and professionals in the retail, advertising, and market research industries.

## Key Features

**In-store reality mining**: According to the vendor, DianalyticsTM enables real-time shopper segmentation based on characteristics, behavior, and factors that influence choices, aiming to allow marketing and media managers to effectively target specific customer segments.

**Raw Data**: According to the vendor, DianalyticsTM provides users with access to raw data, empowering them to analyze and interpret data according to their specific needs, aiming to facilitate valuable insights and data-driven decision-making.

**Analytics**: According to the vendor, DianalyticsTM offers a comprehensive set of indicators and metrics to analyze the effectiveness of marketing and communication activities in real-time, aiming to enable users to measure and evaluate the impact of their strategies.

**Correlations**: According to the vendor, DianalyticsTM allows users to identify correlations between different variables, such as customer behavior and marketing campaigns, aiming to help them understand relationships and optimize marketing efforts.

**Funnel**: According to the vendor, DianalyticsTM provides a funnel analysis feature to track and analyze the customer journey from awareness to purchase, aiming to identify bottlenecks and optimize the conversion process.

**Brand Positioning**: According to the vendor, DianalyticsTM enables users to measure and evaluate brand positioning in real-time, aiming to provide insights into how their brand is perceived by customers and make adjustments to improve brand positioning.

**Space Management**: According to the vendor, DianalyticsTM includes space management capabilities, allowing users to analyze and optimize the layout and organization of physical spaces, such as stores or malls, aiming to enhance customer experience and maximize sales potential.

**Rulex**: According to the vendor, DianalyticsTM incorporates Rulex, a powerful rule engine that enables users to create and apply complex rules for data analysis and decision-making, aiming to provide advanced customization and automation capabilities.

**App mobile**: According to the vendor, DianalyticsTM offers a mobile application for users to access and analyze data on the go, aiming to provide flexibility and convenience for making data-driven decisions while on the move.

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Dianalytics

Overview

What is Dianalytics?