Name: Digtective
Price: 249 USD
Author: Digtective Holding

Help Desk

Web and Video Conferencing

Customer Support

Interactive Application Security Testing (IAST)

Development

Audit

Board Management

Business Intelligence (BI)

Collaboration

Enterprise Legal Management

Transportation & Logistics

Enterprise

Accounting

Anti-Money Laundering (AML)

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Recognition

HR Management

Payroll

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

3D Printers

Application Delivery Controllers (ADC)

Bot Mitigation

Cloud Storage

Computerized Maintenance Management Systems (CMMS)

Data Mapping

Data Pipeline

Desktop Management

Desktop Outsourcing

Extended Detection and Response (XDR)

Fraud Detection

Hosted Virtual Desktop

IT Operations Analytics

Infrastructure-as-Code (IaC)

Integration Platform as a Service (iPaaS)

Internet of Things (IoT)

Interoperability

Network Performance Monitoring

Relational Database Management Systems

Smart Contracts

Tape Storage

Vulnerability Management

Workload Automation

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

Contact Management

Content Management

Contest Management

Digital Asset Management

Email Marketing

Gamification

Marketing Automation

Search Engine Marketing (SEM)

Social Media Management

Survey & Forms Building

Video Collaboration

Web Analytics

Marketing

Project Management

Transcription

Professional Services

Customer Relationship Management (CRM)

Intelligent Virtual Assistant

Multichannel Retail

Presales

Sales

Certificate Lifecycle Management

Database Security

GDPR Compliance

Security

Construction Accounting

Hotel Management

Loan Servicing

Vertical-Specific

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Digtective is a tracking tool developed by Digtective AB that aims to assist businesses in optimizing their advertising campaigns and reducing wasted ad spend. According to the vendor, this software provides a comprehensive view of the performance of digital marketing channels, allowing users to identify underperforming ads and reallocate their marketing budget to profitable ones. The tool is designed for small to large-sized companies in various professions and industries, including marketing professionals, advertising agencies, e-commerce businesses, lead generation companies, and loan brokers.

## Key Features

**Reduced Wasted Ad Spend**: According to the vendor, Digtective helps businesses in identifying underperforming ads, enabling users to optimize their ads and maximize their marketing ROI. It also allows for the reallocation of marketing budget to profitable ads.

**Full Visibility of Ads' Performance**: Digtective provides a dashboard that offers a comprehensive view of the performance of all digital marketing channels, as claimed by the vendor. Users can easily identify and eliminate wasted ad spend, thus making informed decisions based on the performance of all their ads in one place.

**Reallocate Budget to Profitable Ads**: The vendor states that Digtective enables users to reallocate their marketing budget to ads that generate positive ROI. By focusing on profitable ads, businesses can potentially lower their cost per lead and cost per sale, allowing for campaign optimization based on the ads and channels with the highest conversion rates.

**Efficient Ad Spend Management**: Digtective provides a single-page view of all ad details, facilitating efficient ad spend management. According to the vendor, businesses can spend money only where it is deemed worthwhile, optimizing their advertising efforts for profitable growth.

**Customizable Dashboard**: Digtective offers users the ability to customize their dashboard to suit their specific needs, according to the vendor. This flexible and user-friendly interface allows for easy monitoring and reporting, empowering users to set up reports and track the metrics that are most relevant to their business.

**Cookieless Server-Side Tracking**: The vendor claims that Digtective provides server-side tracking, ensuring 100% accuracy in ad conversion tracking. By overcoming the challenges posed by third-party cookie limitations, businesses can obtain accurate data without relying on third-party cookies.

**GDPR, CCPA, and ePrivacy Compliant**: Digtective is designed to comply with privacy regulations such as GDPR, CCPA, and ePrivacy, as stated by the vendor. This compliance helps businesses mitigate the risk associated with collecting privacy data in analytics, allowing them to position themselves as protectors of privacy.

**Integration with CRM and Order Management Systems**: Digtective allows for seamless integration with existing CRM and order management platforms, according to the vendor. This integration ensures data synchronization and enables the capture of conversions on websites, payment platforms, and offline CRM orders.

**Tracking of Online and Offline Conversions**: Digtective tracks both online and offline conversions, providing a comprehensive view of advertising performance, as claimed by the vendor. It also allows for the tracking of sales cycles longer than 90 days, accurately attributing revenue to specific ads and sources.

**Easy Reporting Across All Channels**: Digtective offers easy reporting that consolidates all marketing channels into one dashboard, according to the vendor. Users can import reports into their data warehouse for comparison with key performance indicators (KPIs) and attribution models. Additionally, ready-made integration with Excel, Google Data Studio, and API integration with data warehouses is available.

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70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Digtective Holding

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Digtective

Overview

What is Digtective?