Name: Direct Mail Manager
Author: Postcard Services

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Direct Mail Manager, developed by One Brand Marketing Inc., is a software solution designed to automate targeted direct mail campaigns at scale. According to the vendor, this tool is suitable for businesses of various sizes, from small startups to large enterprises. Marketing professionals, sales teams, e-commerce businesses, real estate agencies, and nonprofit organizations can all potentially benefit from the features and functionalities offered by Direct Mail Manager.

## Key Features

**Direct Mail Campaigns**: According to the vendor, users can set up recurring campaigns once and let the automation take over going forward. They can easily manage and track the progress of their campaigns, allowing for efficient and hands-off campaign management.

**Direct Mail API**: The vendor claims that Direct Mail Manager offers a robust and well-documented RESTful API for easy integration with existing tools. This allows in-house development teams to incorporate powerful direct mail capabilities and provides real-time mail status access for informed downstream workflows.

**Fully Variable Print**: The vendor states that users can design dynamic HTML templates for personalized and customized direct mail. This feature combines turnkey automation with unlimited customization options, creating targeted and impactful mailings.

**Reporting and Analytics**: Direct Mail Manager allows users to track projects from production to delivery and measure performance. According to the vendor, this feature provides insights into the effectiveness of direct mail campaigns, enabling data-driven decisions for future optimizations.

**Easy-to-use Dashboard**: The vendor claims that Direct Mail Manager offers a user-friendly interface for easy navigation and management. Users can access all features and functionalities in one central location, simplifying the process of designing and sending postcards and letters.

**Push-button Artwork Preflighting**: According to the vendor, this feature streamlines the artwork review process before sending. It ensures that artwork meets the necessary requirements for printing, saving time and reducing errors in the artwork preparation phase.

**One-to-One Personalization with Variable Data Postcards**: Direct Mail Manager allows users to personalize each mail piece with variable data for a one-to-one approach. The vendor states that users can customize content such as names, URLs, discount codes, and more, enhancing the impact and relevance of direct mail communications.

**Real-time Address Verification**: According to the vendor, Direct Mail Manager offers automated address verification to reduce returned mail. It validates USPS addresses and non-postal addresses, helping users avoid wasted postage and material costs.

**Import Lists in Seconds**: The vendor claims that users can easily and quickly import customer data into Direct Mail Manager. They can verify addresses, correct errors, and update lists for accuracy. This feature also allows users to segment lists, import and match against suppression lists, and set up custom fields.

**Seamless Integration with CRM and Marketing Software**: Direct Mail Manager offers integration with popular CRM and marketing software tools, according to the vendor. Users can import customer data directly into campaigns for enhanced visibility and accessibility. This integration enables the amplification of multi-channel marketing efforts by combining traditional and digital channels.

LoopFuse (discontinued)

SimplyCast is a customer flow communication platform that combines marketing automation, inbound marketing and interactive communication. The software enables clients to personalize messaging at the right time no matter who their audience is. SimplyCast caters to SMBs as well as enterprise clients. It also provides solutions for industries such as emergency response, automotive and marketing agencies.

SimplyCast

Direct Mail Manager

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Postcard Services

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Social Media Marketing

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Direct Mail Manager

Overview

What is Direct Mail Manager?