Name: Direct Mail
Author: e3 Software

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### Email Campaign Management
Reviewers have expressed a mix of opinions regarding Direct Mail's email campaign management features. While some users appreciate the ease of creating and sending targeted email campaigns, others have noted limitations in terms of advanced features like list segmentation and personalization. The software's ability to streamline bulk email sending has been highlighted positively, but some users have encountered challenges with integrations and technical requirements. Despite these varying perspectives, Direct Mail remains a popular choice for managing and sending email campaigns efficiently.

### Template Design and Customization
While some users appreciate the ease of modifying templates in Direct Mail to suit their needs, others find it challenging to adjust templates to their liking. The availability of templates is generally well-received, but there are suggestions for more diverse options to cater to different preferences. Users also highlight the importance of efficient formatting tools to streamline the customization process and enhance the overall user experience.

### Cost Efficiency and Budgeting
Users appreciate Direct Mail for its cost-effectiveness, with many highlighting the low cost per email and the ability to send bulk emails at an affordable rate. The platform's budget-friendly nature is seen as a significant advantage, especially for those handling large email volumes. Some users also mention the ease of integration with their existing CRM systems, further enhancing the cost efficiency of using Direct Mail. Despite some initial learning curves and technical requirements, the consensus remains positive regarding the platform's ability to deliver cost-effective email marketing solutions.

### Subscriber and List Management
Users generally appreciate Direct Mail's robust subscriber and list management capabilities. The platform's ability to efficiently manage various mailing lists, from main lists to smaller, targeted ones, has been highlighted as a key strength. While some users find certain aspects, like adding smaller lists to main ones, slightly cumbersome, the overall consensus is positive regarding the ease of building, maintaining, and organizing mailing lists. Additionally, users value the platform's reporting features, which provide valuable insights for follow-ups and list management.

Direct Mail, developed by e3 Software, is an email marketing app designed specifically for Mac users. This software allows businesses of various sizes to create and send professional-looking email newsletters. According to the vendor, Direct Mail caters to marketing professionals, small business owners, non-profit organizations, e-commerce companies, and educational institutions.

## Key Features

**Compose Stunning Emails**: Direct Mail provides a gallery of customizable email templates that can be personalized to match the brand's look and feel. Users can customize content using recipient-specific fields such as name, company name, and other custom attributes.

**Grow Your Mailing Lists**: Direct Mail allows users to add customizable email sign-up forms to their websites, which can sync with the app. The software supports the import of contacts from various apps, including Contacts, Daylite, Google Sheets, Outlook, and FileMaker Pro.

**Track in Real Time**: Direct Mail offers a dashboard with key campaign metrics, including opens, clicks, bounces, and unsubscribes. The app generates activity reports for each subscriber, providing insights into how recipients interact with email campaigns.

**Send Easily & Efficiently**: The e3 Delivery Service ensures high-speed and efficient email delivery, even for large lists. Direct Mail enables subscribers to forward, share, or tweet emails by creating web versions of messages.

**Collaborate in the Cloud**: Direct Mail supports collaboration on campaigns from any device through cloud sync features. Users can grant different levels of access to collaborators, allowing for efficient teamwork.

**Automate Your Campaigns**: Direct Mail offers autoresponders to automatically send emails based on triggers, such as when someone joins a mailing list. Users can create automated messages for birthdays, training courses, appointment reminders, and follow-ups.

Easy to use and highly customizable: Users have found Direct Mail to be an intuitive and user-friendly software. Many reviewers appreciate the extensive customization options available, allowing them to personalize their newsletters and make them stand out from the competition.

Seamless integration with CRM and e-commerce platforms: Several users have praised Direct Mail for its seamless integration with popular CRM and e-commerce platforms. This feature enables users to manage their email campaigns alongside other customer interactions, streamlining their marketing efforts and improving overall efficiency.

Advanced automation features: Reviewers have highlighted the advanced automation features of Direct Mail as a major benefit. The software's autoresponders and targeted campaign capabilities help users streamline their email marketing efforts, ensuring timely communication with customers and improved engagement rates.

Expensive Pricing: Some users have found Direct Mail to be more costly compared to other email marketing software options. 

Limited Features: Reviewers have expressed dissatisfaction with the limited features of Direct Mail, particularly in terms of list segmentation and deep personalization.

Limited Integration: Users have mentioned that Direct Mail only integrates with a limited number of CRM and e-commerce platforms, which can be a limitation for some users.

Direct Mail has proven to be a reliable and user-friendly tool for sending out newsletters and emails on a monthly basis. Users have praised its ease of use, combining support and documentation to create a positive experience. With Direct Mail, users have been able to expand their reach and receive positive feedback from recipients on the beautiful emails they create. The software's simplicity and aesthetic appeal have made it a pleasure to use, becoming a core part of users' communication toolkits.

One of the key use cases of Direct Mail is its ability to help users create and maintain lists of people interested in their products or services, eliminating the need for spreadsheets. Users appreciate the features that help manage mailing lists, such as automatic unsubscribes, bounces, and complaints. Furthermore, Direct Mail has been praised for its reliability and longevity, consistently meeting users' requirements even after periods of non-use. 

In addition to its intuitive interface, Direct Mail's customer service has been described as very responsive and understanding of the critical role the software plays in users' businesses. It has become a go-to solution for cost-effective bulk mailing needs, with low cost per email and almost instantaneous delivery. The availability of hundreds of templates also allows users to find the right format for their needs and customize it with graphics and logos. All these factors contribute to Direct Mail being considered a versatile tool that helps users easily promote their services and training schedules.

Free Plan

Unlimited Plan

Pay Per Email Plan

SMTP Access

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Free

Basic

Advanced

Twilio SendGrid

Direct Mail

Software for bulk creation, sending and tracking of Emails for marketing purposes.

e3 Software

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Direct Mail

Overview

What is Direct Mail?