Name: Direct Software
Author: Direct Software

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Allegrow is an inbox placement platform offered by Direct Software Limited, also known as Allegrow. According to the vendor, Allegrow aims to improve email deliverability and ensure that cold emails reach the primary inbox of recipients. The product is designed for businesses of all sizes, including small and medium-sized businesses (SMBs) and large enterprises. Allegrow is said to be used by sales and business development professionals, marketing professionals, customer success professionals, B2B companies, and technology companies.

## Key Features

**Inbox Placement Data**: Allegrow provides real-time analysis of email traffic, allowing users to monitor the percentage of emails that reach the primary inbox versus the spam folder. According to the vendor, this feature provides a comprehensive view of email deliverability.

**Safety Net™**: Allegrow's Safety Net™ feature automatically identifies high-risk contacts and prevents emails that could harm the sender reputation from being sent. The vendor claims that this helps protect the company's reputation.

**Go Beyond Warm Up**: Allegrow's warm-up feature uses real mailboxes to simulate B2B conversations and improve sender reputation. According to the vendor, this feature helps build a sustainable sender reputation and enhances email deliverability.

**DKIM, SPF, and DMARC**: Allegrow automatically tests DKIM, SPF, and DMARC every hour using real email traffic. The vendor states that this helps ensure proper email authentication setup and reduces the risk of DNS errors.

**Content Inbox Placement**: Allegrow allows users to analyze how different variations of email content are filtered by email providers. According to the vendor, this feature provides insights to optimize email content for better inbox placement.

**Deliverability Leaderboard**: Allegrow enables users to rank senders based on their spam rate. The vendor claims that this feature helps identify users with higher spam rates and provides support to improve their deliverability.

**Outreach Integration**: Allegrow integrates with Outreach to monitor and optimize email deliverability. The vendor states that this integration saves the team from spam traps, warms up SDR mailboxes, prevents bounces, and tracks domain health.

**Google Workspace Integration**: Allegrow can be connected to Google Workspace to gain accurate inbox placement data and measure inbox placement. According to the vendor, this integration also helps warm up SDR mailboxes, track domain health, and measure individual spam rates.

**Salesloft Integration**: Allegrow integrates with Salesloft to monitor and optimize email deliverability within the Salesloft instance. The vendor claims that this integration saves the team from spam traps, warms up SDR mailboxes, prevents bounces, and measures individual spam rates.

**Office 365 Integration**: Allegrow integrates with Office 365 to monitor and optimize email deliverability within the organization's email system. According to the vendor, this integration warms up SDR mailboxes, tracks domain health, measures individual spam rates, and provides an on-demand deliverability coach.

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.

Basic

Professional

Enterprise Plus

Delivra

Direct Software

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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Overview

What is Direct Software?