Name: Dogfluence
Price: 49 USD
Author: Dogfluence

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Academic Advising

Alumni Management

School Management

Education

Business Intelligence (BI)

Collaboration

Desktop Publishing

Enterprise Legal Management

Meeting Management

Workflow

Enterprise

Accounting

Crypto Asset Management

Merger and Acquisition

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Cloud Storage

Consulting and Advisory Services

Data Center Virtualization

Fraud Detection

Graph Database

IT Asset Disposal

Infrastructure Capacity Planning

Integration Platform as a Service (iPaaS)

Managed Hosting

Mobile Device Management (MDM)

Network Behavior Analysis

Network Performance Monitoring

Network Traffic Analysis (NTA)

SaaS Management

Security Analytics

Software-Defined WAN

System Monitoring

Unified Endpoint Management (UEM)

Information Technology

A/B Testing

Ad Serving & Retargeting

Affiliate

All-in-One Marketing

App Store Optimization (ASO)

Computer-Assisted Translation

Content Management

Contest Management

Customer Journey Mapping

Digital Asset Management

Email Marketing

Headless CMS

Marketing Automation

Press Release Management

Product Information Management (PIM)

Social Media Management

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Call Recording

Customer Communication Management

Customer Relationship Management (CRM)

Quote to Cash

eCommerce Analytics

Sales

Camp Management

Clinical Data Management

Dental

Financial Services CRM

Internet of Medical Things

Loan Servicing

Patient Engagement

Warranty Management

Vertical-Specific

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Dogfluence is an influencer platform offered by Dogfluence.com, which aims to connect influential dogs with premium brands in the dog industry. According to the vendor, this platform allows brands of various sizes in the pet industry to collaborate with dog influencers for marketing and promotion purposes. The target audience for this product includes pet product manufacturers and retailers, pet food and treat brands, pet grooming and care services, pet accessories and apparel companies, as well as pet health and wellness brands.

## Key Features

According to the vendor, Dogfluence offers the following key features:

**Get promoted by top-notch dog influencers**: Brands can send their products to dog influencers for free, in exchange for authentic posts, stories, REELs, and TikToks. The vendor claims that this approach provides a cost-effective marketing solution, allowing brands to reach more dog owners through influential dogs.

**Crowdsource authentic branded content**: Instead of hiring expensive media agencies, brands can save time and money by sourcing high-quality content from dog influencers. According to the vendor, all content created by dog influencers is royalty-free and can be used anywhere without additional fees. The content is neatly sorted in the brand's account, making it easily accessible for use on social media, websites, or in magazines.

**Get (public) reviews & product feedback**: Dogfluence enables brands to improve their online reputation by asking dog influencers to publicly review their products. According to the vendor, positive reviews from dog influencers can potentially boost site conversion rates and attract more customers. Additionally, brands can gather valuable feedback from dog influencers to make product improvements.

**Platform overview: Leverage dog influencers and reach dog owners**: The vendor claims that Dogfluence ensures the authenticity of the influencer community by having all profiles self-registered, legitimate, and verified. Brands can view platform statistics to gauge the reach of the Dogfluence community in relevant countries. The platform also offers powerful software to help brands manage and track their campaigns, facilitating collaboration with multiple dog influencers.

**Start a new campaign**: Brands can create a campaign brief using the 5-step Campaign Builder provided by Dogfluence. After launching a campaign, brands can review profiles and receive applications from dog influencers interested in collaborating. The vendor states that brands can then send their products to selected dog influencers for them to create branded content, promote the brand, and provide reviews.

**Pick your dog influencers**: Brands have the ability to review the accounts of dog influencers who have signed up for their campaign using the provided tools. Based on their review, brands can accept or reject dog influencers for their campaign. Brands can also add satisfied dog influencers to their "Dogfluencer Pack" for future campaigns, streamlining the selection process.

**Track it all in one place**: The vendor claims that Dogfluence allows brands to seamlessly manage hundreds of dog influencers in one place. Brands can easily export shipping addresses for efficient product distribution. They can also monitor the progress of their campaigns, track which influencers have already submitted content, send reminders, and download content for review.

**Utilize content and build your team**: Brands can access influencer content uploaded by dog influencers to their brand's account. According to the vendor, this content, including hundreds of photos and videos, can be viewed and downloaded for use on social media, websites, or in magazines. Brands can also build a team of dog influencers by adding them to their "Dogfluencer Pack" for future campaigns, simplifying the selection process.

Basic

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PR & Comms

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Influencer marketing software and tools attempt to help you locate and connect your brand to an influencer's (already avidly followed and trusted) publications in some fashion. In short, an "influencer, is a content publisher with a respectable following online or through social media.

Influencer Marketing

Brand Monitoring

Monitors brand references and mentions across multiple channels.

Social media integrations

Allow users to access their social media channels from the platform to create and monitor posts.

Online monitoring

Ability to monitor online media outlets for references to your brand or products.

Social media monitoring

Ability to monitor social media platforms such as Facebook, Twitter, and Instagram for mentions of your product or brand.

Influencer Management

Refers to the management of partnerships with influencers from the identification phase to campaign planning and performance tracking.

Influencer search

Influencer tracking

Tracks influencer activities including posts, stories, and publications.

Report generation

Generation of reports on influencer performance.

Campaign planning

Enables content strategy planning with influencers across the web and social media.

Cross-Channel Brand Content

Discovery, benchmarking, monitoring, and tracking of brand content across multiple channels.

Content search

Ability to search content online for references to brand or product names.

Content alerts

Notifications that are sent to the user if their brand or product gets mentioned or backlinked.

Content analysis

Tracks brand content to identify top performers on your channels in terms of metrics such as page views, and redirecting visitors to your company's site.

Competitor analysis

Tracks competitor performance in comparison to your brand.

Historical data

Ability to monitor content performance and rankings over time.

Mobile Capabilities

Support for mobile devices like smartphones and tablets.

Responsive Design for Web Access

Web design aimed at producing easy-to-read sites across a range of different devices.

Mobile Application

Dashboard / Report / Visualization Interactivity on Mobile

In-app dashboard reports and data visualization.

Mobile App Analytics

Analytics based on real-time user mobile access.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

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Dogfluence

Overview

What is Dogfluence?