Name: DotActiv Category Management Software
Author: DotActiv

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DotActiv Category Management Software is a solution designed to optimize category management processes for businesses in the retail industry. According to the vendor, it caters to small, medium, and large companies, providing a set of tools to enhance category performance and drive sales growth. Category managers, merchandisers, retail buyers, space planners, and retail analysts are among the professionals and industries that can benefit from the capabilities of DotActiv Category Management Software.

## Key Features

**Assortment Optimization**: According to the vendor, the software offers recommended space and inventory-aware assortments to maximize shelf space ROI. Users can tailor assortments to meet customer needs and improve the in-store experience. The software also enables data-driven strategies for each level of the consumer tree in categories.

**Cluster Optimization**: The software allows users to understand and adapt to shopper behavior at scale with category-based clusters. Users can develop category-based clusters informed by performance and category-based insights. The software also provides the ability to analyze and profile clusters to highlight spending patterns and shopping behavior.

**Planogram Development**: According to the vendor, the software delivers data-driven and performance-enhancing planograms. Users can create planograms that reflect merchandising strategies and increase performance. The software also offers planogram automation capabilities to speed up the creation process.

**Floor Space Optimization**: The software aims to reduce floor congestion and maximize shopper flow with strategic data-driven floor plans. Users can design strategic floor plans that optimize space utilization and reduce congestion. The software also helps improve the efficiency of floor space allocation and enhance the overall customer experience.

**Data Analysis**: According to the vendor, the software provides in-depth insights into product categories to support smarter category management decisions. Users can enhance reporting capabilities with custom dashboards, interactive analytics, and reports. The software offers a range of basic and advanced planogram reports to uncover insights.

**Advisory Consulting**: Users can benefit from the expertise and guidance of experienced category management consultants. The software provides personalized advice and recommendations tailored to the specific business needs of users. Collaborating with consultants can help develop effective category management strategies.

**Database Management**: The software enables users to build and maintain a category management database for one version of the truth. Users can ensure accurate and up-to-date product and fixture libraries for efficient operations. The software centralizes and organizes category management data for easy access and analysis.

**Data Processing**: According to the vendor, the software helps users build and maintain product and fixture libraries for focused business operations. Users can ensure accurate and updated data for efficient category management processes. The software streamlines data processing tasks to improve productivity and reduce manual effort.

**Floor Plan Highlights**: Users can create and use preset highlights to understand how products are performing across the store. This feature aims to provide insights into product performance and enable necessary adjustments.

**Floor Plan Heatmapping**: The software offers heatmaps to create custom strategic floor plans that draw shoppers through the store and reduce floor congestion. Users can improve shopper flow and create a better shopping experience.

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DotActiv Category Management Software

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What is DotActiv Category Management Software?