Super useful tool for marketing attribution models
Use Cases and Deployment Scope
We use Dreamdata in order to review multi touch attribution campaign tracking - we use it as a marketing department so that we can track all the instances where we as a function are influencing the customer journey. It's great for having multiple models of attribution and understanding how things like PPC, social media, email campaigns and other marketing tactics play a part in the wider lead and customer acquisition journey.
Pros
- Multi touch attribution
- Visualisation of brands
- Visualisation of data
Cons
- Condensed overview
- Quicker loading data
Likelihood to Recommend
I am quite likely to recommend Dreamdata to a colleague or connection in a number of scenarios, in particular I have found it to be appropriate for the tracking of Marketing multi touch attribution across all our activities and where we have impacted lead, handraiser and client journeys with our various different marketing materials.
