Super useful tool for marketing attribution models
Use Cases and Deployment Scope
We use Dreamdata in order to review multi touch attribution campaign tracking - we use it as a marketing department so that we can track all the instances where we as a function are influencing the customer journey. It's great for having multiple models of attribution and understanding how things like PPC, social media, email campaigns and other marketing tactics play a part in the wider lead and customer acquisition journey.
Pros
- Multi touch attribution
- Visualisation of brands
- Visualisation of data
Cons
- Condensed overview
- Quicker loading data
Return on Investment
- Ability to prove marketing spend worth
- Ability to track multi touch attribution
- Deeper understanding of client journeys in order to optimize funnel
Usability
Other Software Used
Slack, Microsoft Teams, Miro
