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dscout

Score8.8 out of 10

12 Reviews and Ratings

What is dscout?

dscout headquartered in Chicago offers a mobile video research tool, available to marketers coducting research with intended product users in the moment, or conducted via video interview with users.

Categories & Use Cases

Best quality user research platform without breaking your budget

Use Cases and Deployment Scope

We use dscout when we need to make product and design decisions based on an understanding of how our customers think our product, brand, and those of our competitors. This spans the range from early discovery research (e.g., whether and how customers track the prices of high-dollar discretionary purchases?) to later stage evaluative research (e.g., do customers think about our new checkout prototype in the way we hope they do--and what assumptions do they bring to it?) To answer questions like this, we use the full range of dscout's capabilities, including unmoderated tests, moderated interviews (by both humans and AI), diary studies, and intercept studies. We also leverage dscout's MCP to support building and analyzing studies, with human researchers providing input at critical junctures.

Pros

  • Their approach to AI features is thoughtful and careful. They may be slower to market, but the product they bring forward is always top-notch.
  • They're thought leaders in the space of UX research and design. Their webinars and conferences are not to be missed.
  • Their product is easy for non-researchers to use.

Cons

  • Their product isn't really build for a longitudinal continuous interview project. Scouts ping constantly asking that ongoing studies be removed from their queues.
  • Compensation for scouts is always unclear, and there's minimal in-product guidance on what to compensate.

Return on Investment

  • Interviews on dscout have shifted the direction of our checkout, giving us clarity on next steps after some disappointing early testing.
  • Interviews have helped nudge use away from proposals that research determined would be risky to the bottom line (e.g., that would likely trigger checkout abandonment).
  • An intercept study targeting customers of competitors helped us recalibrate our loyalty program to be more compelling to cross-shoppers.

Usability

Alternatives Considered

UserTesting, Maze and User Interviews

Other Software Used

Optimizely Feature Experimentation, Optimizely Analytics, Fullstory

dscout has trustworthy recruitment and AI capabilities

Use Cases and Deployment Scope

We use dscout as one of our UXR platforms (recruitment, moderated studies, unmoderated, and diary studies). It's especially helpful for studies where recruitment is more difficult. dscout gives researchers more control and nuance in the recruitment process than other tools, in my experience.

Pros

  • Offers more control over recruitment to make it easy on the researcher and ensure you have the right people
  • Offers an MCP that enables me to easily pull interview transcripts and notes into my AI workflow
  • Runs research on their own users to build and iterate their products. They run small betas on new features, listen to users, and make meaningful changes to their products before launching to the broader user base. As a researcher, I love how their product and design team actually does, and acts on, user research.

Cons

  • I'd love for dscout to sync to my Microsoft Outlook calendar so I don't have to manually configure or update timeslots.

Return on Investment

  • With the dscout MCP I'm able to speed up my UXR analysis, which is what stakeholders always request. For example, I can use the MCP to drop user feedback directly on designs immediately after an interview, then share it with product and design. They get hands-on with the insights in real time after each interview and don't have to wait for the final report. By the time the final report is delivered, product and design feel like it's the cherry on top that ties it all together, but the designs, MVP scope, and roadmap have already absorbed the research insights.

Usability

Alternatives Considered

UserTesting, Great Question, User Interviews, Condens and Dovetail

Other Software Used

UserTesting, Condens

Dscout is an amazing platform with a strong candidate pool.

Use Cases and Deployment Scope

We use dscout to run UXR studies for clients across various industries and research and business questions. We typically utilize moderated or Unmoderated methodologies, with frequent use of Surveys and Diary Studies. We mainly use dscout to conduct the research, but we do the analysis outside of dscout.

Pros

  • Great panel, good quality participants, strong recruitment.
  • Strong support from dscout for our team.
  • Easy to use interface.

Cons

  • Need for more advancement in AI.
  • Need for better support for in-platform analysis.

Return on Investment

  • We generally don't measure ROI for UXR studies; however, we've sometimes run UXRs to support or explain AB tests that won, or to use UXR insights to run follow-up AB tests or design iterations that ultimately led to improvements.

Usability

Alternatives Considered

UserTesting, Great Question and Askable

Other Software Used

Condens, UserTesting

dscout is great

Use Cases and Deployment Scope

We use dscout for research purposes. We use it as a means of user research to gather insights from designs and our product managers. We run tests to gather data, feedback, and scale. It lets a small research team gather qualitative insights from a much larger and more geographically distributed set of users than moderated interviews alone would allow.

Pros

  • User Interviews
  • Diary Studies
  • Usability Test

Cons

  • Participation Pool
  • Functionality

Return on Investment

  • Customer drop off

Usability

Alternatives Considered

Fullstory