Name: Easol
Author: Easol

Help Desk

Web and Video Conferencing

Customer Support

Accessibility Testing

Automation Testing

Version Control

Development

Virtual Classroom

Education

AI Document Creation

Business Intelligence (BI)

Calendar

Collaboration

IP PBX

Knowledge Management

Enterprise

Accounting

Budgeting and Forecasting

Financial Planning and Analysis (FP&A)

Financial Research

Financial Risk Management

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Job Board

Payroll

Talent Intelligence

Talent Management

Time Tracking

Workforce Analytics

Workforce Management

Human Resources

.Net Development

Cloud Storage

Container Security

Deception Technology

Embedded Database

Event Monitoring

Fraud Detection

IT Professional Services

IT Service Providers

Integration Platform as a Service (iPaaS)

Load Testing

Machine Identity Management

Network Diagnostics

Network Performance Monitoring

Office Migration and Repair

Rack Servers

Runtime Application Self-Protection

Service Desk Outsourcing

Telecom Expense Management (TEM)

User Activity Monitoring

Value Stream Management

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Community

Content Management

Digital Experience Intelligence

Email Marketing

Influencer Marketing

Market Research

Marketing Automation

Mobile Analytics

Social Media Management

Survey & Forms Building

Usability Testing

Web Analytics

Wholesale Marketplace

Marketing

Project Management

Professional Services

AI Sales Agent

Customer Relationship Management (CRM)

Sales

Application Security

Cloud Security Posture Management

Identity Threat Detection & Response Software

Security

Estate Planning

Geographic Information

Tour Operator

Vertical-Specific

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Document Locator

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Aras PLM

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Easol is an all-in-one platform designed to assist experience businesses in managing their operations. According to the vendor, Easol caters to event planners, tour operators, retreat organizers, activity providers, and experience creators of various business sizes. The platform aims to streamline processes and enhance online presence for these industries.

## Key Features

**Websites**: According to the vendor, users can choose from a variety of website themes and customize them to align with their branding and content. Easol offers fast and reliable hosting with SSL certificates, and users can easily connect their own domain to their Easol website.

**Selling**: The vendor claims that Easol allows businesses to sell a wide range of experiences, from day trips to week-long adventures. Users can manage experiences with multiple departure dates and add additional options, such as specific times, add-ons, and upselling.

**Payments**: Easol offers flexible payment options, including the ability to accept deposits and set up payment plans, as stated by the vendor. Users can also choose to charge booking fees of any amount or opt not to charge them at all. The platform supports accepting payments in multiple currencies.

**Marketing**: According to the vendor, Easol enables users to create limited-time promotions and discount codes to drive sales and attract more customers. Integration with Google and Facebook catalogs allows for remarketing campaigns. Additionally, users can set up ambassador programs and launch affiliate campaigns to expand their reach.

**Support**: The vendor states that Easol provides access to a dedicated support team with a 24-hour response time for assistance with any questions or issues. Approved Easol Partners are available for additional help with branding, design, development, and more. Users will also have a dedicated account manager for personalized support.

Customer Focus is solution that includes order management, inventory management, warehousing, CMS, E-mail marketing, CRM, and general accounting functions.  E-Commerce web stores are also included in the solution.

Standard

Ultimate

Customer Focus

Big Cartel is an eCommerce platform built for artists, such as artists, designers, and musicians, to build an online store.

Gold

Diamond

Platinum

500 Products

Big Cartel

Easol

Snag a free copy of the Buyer's Guide to Ecommerce Platforms for tips, advice, and product info.

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eCommerce platforms enable businesses to sell products and services online, offering a comprehensive suite of tools for storefront management, payment processing, and order fulfillment. They’re equipped to provide robust analytics, seamless integrations, and scalable architecture to handle high traffic and complex operations. eCommerce solutions are critical for optimizing the customer journey and driving revenue growth. Explore user reviews and comparisons to find the best eCommerce software for your business.

eCommerce

Online Storefront

Features for creating an online storefront with a browse-able product catalog.

Product catalog & listings

Products are easy to browse; listings include descriptions, photos, 360-degree views, and/or videos.

Product management

Bulk product upload

Admins can upload products in bulk using spreadsheets.

Branding

Storefront is part of a unified customer experience of the brand across channels (social media, physical store, website, etc.)

Search & filter

Visitors can easily search for products and filter products based on criteria like type, size, color, etc.

Mobile storefront

Customers can easily shop on mobile devices; storefront is responsive or mobile optimized.

Product variations

Products with variations or configurable options are easy to list and easy to browse.

Subscriptions & downloads

Accommodates intangible “softgood” products like subscriptions, downloads, and free trials.

Website integration

Integrates with an existing company website or blog.

Visual customization

Users can customize the look & feel of the storefront; storefront is visually attractive.

Beyond product catalog, includes basic content creation and management features such as blogging capabilities.

Customer service tools

Includes tools like live chat for providing customer service to eCommerce website visitors.

Online Shopping Cart

Features that facilitate the collection of items so that customers can purchase them as a group.

Abandoned cart recovery

Saves contents of abandoned carts and allows customers to purchase on a future visit; may send a reminder email to the customer and/or a report to the merchant to help convert abandoned carts into sales.

Tax calculator

Shopping cart calculates tax and may also process tax or integrate to 3rd party tax handling solutions.

Shipping calculator

Shopping cart calculates and displays cost of shipping or shipping estimates.

Integration with Amazon

Syncs product catalog to Amazon; customers can find, collect and purchase products on Amazon.

Integration with eBay

Syncs product catalog to eBay; customers can find, collect, and purchase products on eBay.

Checkout user experience

Easy for customers to view shopping cart and checkout; maintains a consistent, trusted look & feel.

Online Payment System

Features related to processing online payment for eCommerce purchases.

PayPal integration

Integrates with PayPal’s online payment system.

Returns & refunds

Includes tools for managing product returns, exchanges, and refunds.

Single-click checkout

Returning customers can checkout, using their registered payment and shipping information, with one click.

eCommerce security

Security measures are in place to prevent a breach of sensitive payment information.

Credit card transaction fee

eCommerce vendor charges a payment processing fee (fixed or percentage) for credit card transactions.

B2B features

Includes features that that are valuable to B2B transactions, such as contract negotiation, pricing, invoicing, etc.

eCommerce Marketing

Features related to marketing for eCommerce websites

Promotions & discounts

Includes tools for offering and redeeming coupons, promotional codes, and time-based discounts.

Personalized recommendations

Display or recommend certain products depending on the customer’s identity or shopping/browsing history.

The platform & templates help users create the right website infrastructure (pagination, page headers, titles, meta tags, url structure, etc.) to increase the site’s visibility in search engine results.

Product reviews

Allows customers to post ratings and reviews for individual products.

Social commerce integration

Integrates with social media to allow customers to share products, shop for products, and view ads within their social media networks.

Customer registration

Customers can register for an account with their email address, saving their contact, shipping and payment information.

eCommerce Business Management

Features related to business management and administration of eCommerce operations

Multi-site management

Administrators can manage multiple storefronts or websites under one umbrella.

Order processing

Includes tools or integrations for order processing.

Inventory management

Includes tools or integrations for managing inventory.

Includes tools or integrations for managing or even automating accounting records related to eCommerce.

Shipping

Includes tools or integrations for order fulfillment of physical products.

Custom functionality

Users are able to customize the functionality of their eCommerce operation with custom code or add-ons.

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

Easol

Overview

What is Easol?