Effectmanager

Effectmanager is a software solution provided by Effectmanager that aims to empower brand owners with data-driven insights for trade promotion management and optimization. According to the vendor, the product is suitable for companies of all sizes, from small businesses to large enterprises, and is used by brand owners, retailers, business analysts, and sales and marketing professionals in the consumer goods industry.

Key Features

Trade Promotion Management: According to the vendor, Effectmanager offers a simple and user-friendly promotion planning tool that helps ensure the correct quantities of products are delivered at the optimal time. It provides a comprehensive overview of all promotions and analyzes the promotional P&L for each promotion. Users also have access to promotion reports and a product and price module.

Trade Promotion Optimization: According to the vendor, Effectmanager generates accurate and trustworthy data for retailers by combining internal and external data sources. Building upon the Trade Promotion Management module, it aims to maximize the ROI of trade promotions and increase forecasting accuracy by combining baseline and promotion volumes. The platform provides a combined promotional data pool for increased insights.

Intelligent Data Analysis: Effectmanager, according to the vendor, offers intelligent data analysis capabilities by analyzing and creating insights from commercial data sources. It combines multiple data sources to provide better insights. The platform allows users to share reports with customers and colleagues and is accessible online for in-store or on-the-go use. According to the vendor, it enables data-driven commercial decisions at the right time.