What is Efficy?
Efficy is marketing and sales software, providing:
- Sales Force Management and Motivation
- Contact Management
- Marketing Campaign Management
- After-Sales Service Management
- Collaborative Project Management
- Document Management
- Data Visualization and Analysis
Efficy starts with contact and task management features, priced per user per month, and from there the business can add campaign management, timesheets and project management for teams, marketing event management, gamification, and ultimately business process automation features.
Digital marketing features are optionally included in an Efficy subscription. This expands the platform's capability to email marketing with smart segmentation, templated and targeted marketing automations for email and SMS, behavioral tracking for a website with consent capture cookies, a landing page builder, campaign-wide segmentation based on audience profiles and tags, and the requisite marketing analytics to track the performance of campaigns run with Efficy.