Electrik.AI

The Google Analytics Hit Level Data Extractor by Electrik.AI is a software solution designed for small to large-sized companies in various industries, including marketing, e-commerce, and advertising. According to the vendor, this tool enables users to extract detailed hit-level data from Google Analytics, providing valuable insights into user interactions on their website or application.

It offers integration capabilities with other marketing platforms like Facebook and Google AdWords, allowing for comprehensive analysis of marketing campaigns across multiple channels. The extractor assigns unique visitor IDs to track and link customer data across different platforms, providing a comprehensive view of customer behavior and interactions.

Users can create custom reports and define the data schema to tailor the analysis to their specific needs. The tool also supports attribution analysis, helping users understand the impact of different marketing touchpoints on conversions and customer journeys. According to the vendor, the extractor provides near-real-time data updates, capturing hit timestamps to analyze user behavior over time.

Additionally, session IDs are assigned to group user interactions within a specific timeframe, enabling the analysis of user sessions and tracking their behavior across multiple pages or interactions. The tool captures client IDs and user IDs, providing additional identifiers for tracking and analyzing user behavior and interactions across various touchpoints.