Name: eMill
Price: 169 USD
Author: Active+ Software

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eMill is an email marketing software designed to automate and customize email campaigns. According to the vendor, it is suitable for organizations of all sizes, from small businesses to large enterprises. Marketing professionals, sales teams, customer service departments, e-commerce businesses, and non-profit organizations are among the many professions and industries that can benefit from using eMill.

## Key Features

**Automated and customized emailing**: eMill allows users to automate and customize email campaigns by connecting to any database on the network for receiver lists. It supports various data sources and provides tools for managing email addresses.

**Integrated environment**: eMill provides an integrated environment with an HTML editor, support for ADO and ODBC compliant databases, and the ability to connect to Outlook, Windows Address Book, or preferred applications as data sources. It also offers a database records viewer and editor, the option to use external HTML editors, and a publisher for merging project files.

**eMill Fax**: This feature integrates fax operations with the rest of the business by sending faxes in various formats, connecting to databases, and providing tools for list management and personalization. It also receives faxes as emails, allows routing of faxes, control of feedback, management of sensitive faxes, and automation of sending.

**eMill SMS**: According to the vendor, eMill SMS allows users to create and maintain SMS campaigns using the email platform. It sends SMS messages and supports "email to SMS" gateways or SMPP servers. It also receives SMS messages as emails and allows automation of incoming SMS processing.

**Fine-tune outgoing queues**: eMill allows users to define port numbers when setting up the outgoing queues, providing flexibility in configuring the email delivery process.

**Email deliverability optimization**: eMill offers a white paper that provides guidance on various aspects of email marketing, including subscribe and unsubscribe processes, list building, communication strategies, email creation, anti-spam filters, delivery monitoring, blacklists, spam complaints, whitelists, authentication methods, accreditation services, reputation scores, sending techniques, and server configuration.

**Support for authentication methods**: eMill supports authentication methods such as SenderID and DomainKeys, and the technical support team can guide users in implementing the desired authentication method.

**Built-in SMTP server restrictions**: According to the vendor, the built-in SMTP server in eMill's Direct Delivery Mode has some restrictions, including the preference for a fixed IP address and proper configuration of reverse DNS for the IP address.

**Message tracking module**: eMill provides a message tracking module that offers statistics on opens and clicks. It allows users to build personalized receiver lists based on specific criteria, such as clicks on a particular link during a specific time period.

**Web-based access to message tracking statistics**: The eMill Enterprise editions enable users to give their clients a web address to access message tracking statistics corresponding to their campaigns. The web address includes the domain name or public IP address of the eMill server, the port number, and the name of the eMill client account.

Basic

ExpressPigeon is an email marketing system for small to medium sized enterprises from a relatively new (2011) company with an emphasis on look and viewability across multiple devices (i.e. mobile-accessibility) and browser compatibility. Beyond this, ExpressPigeon supports A/B testing and segmentation, for optimization and personalization, and is extensible via its API. A free version is available for contacting up to 500 subscribers, and 50% discounts are offered to non-profits who sign up for an annual plan. Three monthly plans ranging from about $10 to $20 per month round out the pricing options.

ExpressPigeon

Delivra is an email marketing platform featuring advanced segmentation with A/B Testing, an email editor for the non-technically inclined, and mobile-accessible emails. Serving more than 500 companies, Delivra integrates with many popular CRM (SalesForce, Microsoft Dynamics, Netsuite, and more). Delivra merged with Campaign Monitor and Emma in summer 2018, but was acquired by Redbrick in January 2022, and now is a Redbrick brand.

Professional

Enterprise Plus

Delivra

eMill

Software for bulk creation, sending and tracking of Emails for marketing purposes.

Active+ Software

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

URL Validation

This allows marketers to validate URLs and find any broken links before sending out their email campaigns.

Link Tracking

This allows marketers to verify that proper link tracking is set up before sending out their email campaigns.

Image Validation

This allows marketers to validate images used in their emails to ensure images and GIFs display correctly in their audience’s inboxes.

Inbox Display

This allows marketers to see how their emails will be displayed within different web browsers and within different email service provider (ESP) platforms.

Email Accessibility Tools

This type of tool scans emails before they are sent out to ensure that design and code are optimized for accessibility across different browsers.

Spelling and Grammar Check

This feature checks emails for spelling and grammatical mistakes before they are sent out.

Spam Testing

Spam testing allows marketers to test their email against most major spam filters before sending out their email campaigns.

Email Previews

This allows marketers to test out emails to see how they will display across multiple different applications and web browsers.

Assign Reviewers

This gives marketers the ability to assign individuals to review an email from within the email marketing software.

Email Version Control

This allows marketers to keep track of which individual made a revision to an email and when.

Task Lists

This gives marketers the ability to create task lists associated with the email review and approval process.

Review Status Updates

These status updates may be pushed through third-party tools, or sent directly via the application itself.

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eMill

Overview

What is eMill?