Name: Engage Messaging
Author: Engage Messaging

Customer Success Management Training

Help Desk

Live Chat

Web and Video Conferencing

Customer Support

Augmented Reality Development

Interactive Application Security Testing (IAST)

Development

Academic Advising

Education

Business Intelligence (BI)

Collaboration

Contract Management

Corporate Social Responsibility (CSR)

Enterprise Legal Management

Workflow

Enterprise

Accounting

Investor Relations

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Lifecycle Management (ALM)

Cloud Storage

Converged Infrastructure

Custom Software Development Services

Data Catalog

Data Fabric

Database Load Balancing

Fraud Detection

IT Asset Disposal

Integration Platform as a Service (iPaaS)

Managed Hosting

Master Data Management (MDM)

Mobile Identity

Network Monitoring

Network Performance Monitoring

Software Composition Analysis (SCA)

Software-Defined WAN

Threat Intelligence

Value-Added Resellers (VARs)

Website Hosting

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Audio Editing

Content Management

Contest Management

Email Marketing

Gamification

Marketing Analytics

Marketing Automation

Online Proofing

Product Intelligence

Social Media Management

Social Media Marketing

Survey & Forms Building

Web Analytics

Marketing

Project Management

Wireframing

Professional Services

Customer Communication Management

Customer Relationship Management (CRM)

Sales Coaching

Sales

Data-Centric Audit Protection (DCAP)

Operational Technology (OT) Security

Security

3D Modeling

Computer-Aided Design (CAD)

ID Card

Loan Servicing

Nonprofit Fundraising

Oil and Gas

Patient Engagement

Vertical-Specific

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Engage Messaging is a SaaS customer engagement and automation tool designed to streamline communication and support for businesses of all sizes. According to the vendor, this all-in-one solution empowers organizations to connect with their customers through various channels, including email, SMS, push notifications, website banners, and live chat. With its comprehensive features and user-friendly interface, Engage Messaging caters to a wide range of industries, such as e-commerce, SaaS, marketing agencies, customer support teams, and online retailers.

## Key Features

**Multichannel campaigns**: Engage Messaging allows users to create and send targeted marketing campaigns through email, SMS, push notifications, and in-app messaging. According to the vendor, users can easily create user lists, forms, and landing pages for subscription management. Additionally, drip campaigns can be set up to send a series of automated messages based on user actions.

**Customer Segmentation**: Engage Messaging automatically categorizes customers based on their attributes, events, and actions, according to the vendor. Users can track user events for analytics and automated engagements. The platform also allows the creation of advanced automation workflows across email, SMS, and push notifications triggered by customer action or inaction.

**Transactional Messaging**: Engage Messaging provides users with the ability to send transactional emails, SMS, and push notifications through a simple API, according to the vendor. Users have the flexibility to use their own messaging service or utilize Engage's messaging service. Real-time tracking of delivery, opens, clicks, and other message events is supported.

**CRM**: Engage Messaging offers a comprehensive CRM system for managing customer data, tracking real-time interactions, and creating lists or segments based on customer behavior.

**Live Chat**: Engage Messaging includes a live chat feature that allows users to proactively engage with site visitors in real-time. Users can oversee team-customer communication from a central inbox and build a help center to provide resources and answer customer questions even when offline.

**Signup Forms and Pages**: Users can create signup forms and landing pages with Engage Messaging to convert casual visitors into subscribers. Automation capabilities allow for dynamic audience additions to lists and trigger workflows. The platform provides a drag-and-drop editor for easy form and landing page design.

**Banners**: Engage Messaging offers dynamic banners that can be displayed on websites to make important announcements. Users can create non-intrusive announcement bars without the need for coding. Banners can be utilized to grab attention, promote offers, and highlight new features.

**Automation**: Engage Messaging empowers users to create smart workflows and automate messaging sequences. According to the vendor, with lifecycle automations, users can send relevant messages to guide customers through the conversion funnel. Automation can also be used to reengage or sunset inactive customers based on campaigns, billing, or custom criteria.

**Integrations**: Engage Messaging seamlessly connects with various tools and services, including Zapier, Segment, Facebook, Stripe, and more. Users can easily sync customer data from their existing tool stack using APIs and SDKs. The platform also supports integration with popular email service providers and SMS gateways.

Jumplead is an inbound marketing automation platform that offers email marketing, lead scoring, lead nurturing, landing pages, and contact management.

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Engage Messaging

70% of marketers say Marketing Automation software is critical to their goals. Find the right tool for you.

The Buyer's Guide to Marketing Automation

Marketing Automation is a subset of Enterprise Marketing Management. Marketing automation software nurtures leads with relevant content, and then routes prospects to a sales rep at the optimal point in the buying process. Key functionality includes:

- Automated marketing campaigns & click tracking
- Email, landing pages and online registration pages
- Lead scoring, lead nurturing & lead management
- Analytics and reporting

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

WYSIWYG email editor

Users can create html emails through a drag-and-drop interface, without html coding knowledge.

Dynamic content

Users can tailor email, website or landing page content depending on the viewer or recipient (e.g., email salutations that include the recipient’s name).

Ability to test dynamic content

Users can test dynamic content prior to launching a campaign.

Landing pages

Users can create web pages that are customized to a particular email or campaign. Landing pages often include web forms which can capture visitor information and integrate it back into the MA software.

A/B testing

Users can experiment with different variations of a campaign and measure results. Testable aspects might include subject lines, header images, or landing page copy.

Mobile optimization

Users can easily optimize emails and landing pages for mobile devices.

Email deliverability reporting

The software helps ensure inbox delivery of email campaigns, through features such as deliverability tests, opt-in management, bounce handling, suppression lists, dedicated IP addresses, and delivery monitoring.

List management

This involves creating, filtering, editing, merging and de-duping lists of contacts.

Triggered drip sequences

The software allows users to set up automatic / drip email campaigns triggered by certain events.

Lead Management

The process of tracking and managing prospective customers from lead generation to conversion.

Lead nurturing automation

Users can set up targeted drip email campaigns based on time intervals or prospect behavior, to automate the lead nurturing process and move them further down the sales funnel.

Lead scoring and grading

Users can set up the software to automatically rate leads based on calculations such as buying signals, such as form submissions, or page views, and automatically qualify leads based on demographic factors.

Data quality management

The software helps store, manage, and organize data around each lead, and avoid data problems such as duplicate contacts or non-standard formats.

Automated sales alerts and tasks

The software helps ensure that a sales person is notified of lead activity and can act on the information in a timely fashion.

Lead segmentation and distribution

Facilitates the distribution and assignment of leads to sales representatives or teams, ensuring a fair and efficient allocation of leads for follow-up and conversion.

Campaign Management

Users can schedule campaigns and/or events with reminders, announcements, etc.

Calendaring

The software helps users maintain a calendar of all marketing activities.

Event/webinar marketing

Users can streamline event marketing with features such as personalized invitations, registration, reminders and post-event follow-ups.

Using social media networks to help amplify marketing endeavors.

Social sharing and campaigns

Users can incorporate social share buttons into campaigns to allow recipients to easily share content. Users can track shares as well.

Social profile integration

The software incorporates social profile data and social share histories to enhance segmentation and scoring of contacts.

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

Dashboards

Users can create, customize and share dashboards, which provide an overview of the most important metrics.

Standard reports

The software offers pre-built reports with metrics standard to the category.

Custom reports

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

An API (application programming interface) provides a standard programming interface for connecting third-party systems to the software for data creation, access, updating and/or deletion.

Role-based workflow & approvals

Permissions to perform actions or access or modify data are assigned to roles, which are then assigned to users, reducing complexity of administration.

Customizability

Users can customize their instance with features like custom fields and custom objects.

Integration with Salesforce.com

The software can integrate with Salesforce.com bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with Microsoft Dynamics CRM

The software can integrate with Microsoft Dynamics CRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Integration with SugarCRM

The software can integrate with SugarCRM bi-directionally, allowing for data syncs, activity alerts, campaign triggers, enhanced reporting, and lead assigning.

Third-party software integrations

Integration functionality with third-party or in-house systems.

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Engage Messaging

Overview

What is Engage Messaging?