epresspack is a Public Relations (PR) platform for managing media outreach, press releases, newsroom publishing, communications contacts, and media assets. Its Press Release Management and Digital Asset Management functions support the creation, distribution, tracking, and storage of public-relations content.

Key Capabilities

Digital newsrooms: Creates branded, customizable online newsrooms with dedicated URLs and website integration.
Press-release publishing: Drafts, publishes, distributes, and tracks press releases and other corporate communications.
Media CRM: Organizes media contacts, segments audiences, and supports targeted outreach.
Email campaigns: Plans and delivers press mailers, newsletters, and communications campaigns.
Asset library: Stores, organizes, and retrieves images, videos, podcasts, and other media assets.
Communications analytics: Tracks outreach activity and measures communications performance.
Media-request management: Centralizes and manages incoming media inquiries.
Content authentication: Supports blockchain-based authentication for press releases and documents.

Audience & Use Cases

Audience: Public-relations teams, corporate-communications teams, media-relations managers, press officers, agencies, and brand-communications teams.
Use cases: Publishing press releases, operating a digital newsroom, distributing media communications, managing journalist contacts, responding to media requests, and organizing press assets.

Technical Specifications

Publishing environment: Customizable, brand-aligned newsrooms with dedicated URLs and website integration.
Content formats: Press releases, press kits, newsletters, corporate news, images, videos, podcasts, and documents.
Contact management: CRM for media-contact organization, audience segmentation, and targeted communications.
Asset management: Centralized storage, organization, retrieval, and sharing of media assets.
Campaign delivery: Email campaign planning, audience targeting, and mailer delivery.
Analytics: Communications-activity tracking and performance measurement.
Document authentication: Blockchain-based verification for supported press releases and documents.

epresspack

What is epresspack?

Categories & Use Cases