Name: Exagens
Author: Exagens

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Exagens Behavioral Banking Solutions is a technology that combines behavioral and data science to deliver personalized money-related insights, tips, and advice. According to the vendor, this solution is designed for credit unions and community banks to deepen digital relationships and enable financial institutions and their customers to grow financially together. Professionals and industries in the financial institutions, banking, credit unions, community banks, and fintech sectors are said to benefit from Exagens Behavioral Banking Solutions.

**Key Features**

**Behavioral Banking**: According to the vendor, this feature leverages the fusion of behavioral and data science to provide personalized money-related insights, tips, and advice. It aims to help individuals save, spend, and borrow wisely, with the goal of increasing their financial wellness.

**Technology**: The vendor claims that Exagens utilizes Artificial Intelligence, Data Analytics, and Machine Learning to deliver proactive and empathetic communications. They state that this technology enables the automatic and personalized delivery of digital experiences, simplifying the process of personal banking and increasing engagement through humanizing digital channels.

**Digital Sales**: The vendor suggests that this feature can influence customer behavior and provide personalized recommendations, potentially increasing conversion rates. They also claim that it offers relevant cross-sell and up-sell opportunities, helping to build a habit of using digital channels. With individualized assistance and guidance, the vendor states that customer satisfaction can be improved, enhancing the overall customer experience.

**Digital Adoption**: According to the vendor, this feature ensures the full utilization of digital tools by promoting their benefits and providing proactive support. They claim that it encourages customers to adopt and utilize digital channels through relational interactions and reduces call volume by offering proactive support and assistance through digital channels. Additionally, they state that it creates cross-sell opportunities by nudging users towards exploring additional digital services.

**Digital Engagement**: The vendor asserts that Exagens Behavioral Banking Solutions enhances customer satisfaction by delivering highly personalized and engaging digital experiences. They claim that it increases channel usage by providing relevant and engaging behavioral financial insights, improving the overall customer experience through proactive and empathetic communication. The vendor also suggests that trust and rapport can be built with customers by offering individualized and contextualized support and guidance.

**Max (Digital Personal Financial Assistant)**: The vendor states that this feature provides each member with their own digital personal financial assistant. Max, as claimed by the vendor, delivers support, tips, awareness, and guidance to help customers make informed financial decisions. They state that by assisting customers when they need it and making them feel valued, Max can build rapport. The vendor also suggests that Max curates individualized and personalized conversations based on various available information.

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