Flexitive

Flexitive is a design production and automation tool offered by Neuranet Inc. According to the vendor, it aims to assist brands, agencies, and creative professionals in creating and distributing high-quality designs across various channels and formats. The product is suitable for businesses of all sizes, from small startups to large enterprises. It caters to marketing teams, design teams, advertising agencies, branding agencies, and other creative professionals across a wide range of industries.

Key Features

Dynamic Design Production (DDP): According to the vendor, Flexitive's DDP capabilities enable the quick generation of omnichannel design variations that aim to improve engagement across demographics, languages, and locations. It automates the creation of unlimited design variations to personalize and optimize designs. Combining variations with A/B testing can potentially drive performance across multiple metrics.

Responsive Design Technology: Flexitive's Responsive Design Technology allows for the creation of designs that adapt to unlimited fixed sizes or fully responsive sizes. It enables instant updates to existing designs and the duplication of final designs for different audiences and channels. One core design can be created to adapt for unlimited sizes and variations.

Global Asset Updates: Flexitive allows for the creation of global assets that can be instantly updated across hundreds of designs. Changes made to core design elements in a database, such as pricing or product imagery, automatically update all designs across every channel. This feature streamlines workflow and ensures consistency by making one change to a global asset to update all designs it is embedded within.

Export for Omnichannel Communications: Flexitive enables the export of high-quality, optimized files in HTML5, MP4 video, animated GIF, and JPG formats. Designs can be exported directly for CMS or ad server integration through offline zip packages or served through Flexitive via live URLs. This simplifies the distribution of designs across various channels and ensures seamless compatibility.

Custom Templates and Brand Standards: Flexitive allows for the adherence to global brand standards and the streamlining of workflow through custom templates. Specific assets or design elements can be locked down to restrict changes by internal team members or external partners. Approved or high-performing designs can be replicated for consistency and quick execution.

Live Data Integration: Flexitive enables the connection of text, image, or video elements in designs to a secure database for live data integration. Changes made in the database to core design elements automatically update all designs across every channel. This ensures that content remains up to date and eliminates the need for manual updates.

Accessibility Features: Flexitive allows for the creation of designs that are accessible to all audiences, including those using screen readers. Aria labels and alt-text can be updated in one size to update all sizes in seconds. The tabbing order of elements can be adjusted, and text can scale when viewers adjust their browser text scaling settings.

Auto-Resizing Text Boxes and Buttons: Flexitive offers auto-resizing text boxes for creating buttons, automated design variations, or text elements that adapt when edited via a template. This feature ensures that text remains visually appealing and properly aligned within the design. Auto-resizing buttons and text boxes save time and effort in design production.

Interactive and Expandable Content: Flexitive allows for the creation of designs that contain interactive or expandable content. Additional information can be included within the design's fixed or responsive size, maximizing the canvas available for the core message. Pre-built interactive widgets, such as Legal or Important Safety Information (ISI) widgets, can be utilized for regulatory compliance.

Animations and Video Integration: Flexitive provides a library of animations that can be used to build impactful designs. Youtube or MP4 videos can be embedded directly into the design and exported as a video file. Any animation or video can be updated in one design and reflected across all sizes for quick updates or variations.