What is Formo?
Formo is a product analytics, wallet intelligence, and marketing attribution platform for cryptocurrency and decentralized finance (DeFi) applications. The platform connects website and application behavior with blockchain-recorded activity to analyze user acquisition, activation, engagement, retention, and revenue.
Key Capabilities
- Product Analytics: Tracks page views, sessions, wallet connections, transactions, smart contract events, signatures, and custom events. Metrics include daily, weekly, and monthly active users, retention, churn, and transaction volume.
- Onchain Attribution: Connects marketing sources and campaigns with subsequent wallet activity, transactions, and smart contract interactions.
- Conversion and Retention Analysis: Provides conversion funnels, retention cohorts, product adoption metrics, audience segments, and cross-chain behavior analysis.
- Wallet Intelligence: Combines blockchain-recorded (onchain) data with website and application (offchain) activity to create unified wallet profiles. Available attributes include wallet holdings, DeFi positions, blockchain usage, revenue, and retention.
- Reporting: Supports custom charts, dashboards, and reports created through Structured Query Language (SQL) queries or artificial intelligence-assisted tools.
- Token-Gated Forms: Provides waitlists, surveys, and forms that can collect wallet addresses, token balances, attestations, and other onchain signals. Formo can also verify associated accounts on services such as X, Discord, and Farcaster.
Audience & Use Cases
- Audience: Product, growth, marketing, and development teams working on cryptocurrency and DeFi applications.
- Use Cases: Measuring user acquisition, attributing transactions to marketing activity, analyzing onboarding funnels, segmenting wallet audiences, monitoring retention, and collecting token-based form submissions.
Technical Specifications
- Blockchain Support: Supports Ethereum Virtual Machine (EVM)-compatible networks and Solana.
- Framework Support: Works with JavaScript frameworks including React, Vue, Svelte, Next.js, Remix, and Astro, as well as standard JavaScript. Integration guidance is also available for wagmi and RainbowKit.
- Integration Methods: Includes client-side and server-side software development kits (SDKs), application programming interfaces (APIs), webhooks, SQL access, and data exports.
- Automatic Event Collection: The Formo SDK can collect page views, sessions, referral sources, campaign parameters, referral codes, wallet connections and disconnections, chain changes, transactions, and signatures.
- Backend Tracking: The server-side SDK and API support custom events, user identification, and historical event imports.
- Data Availability: Formo describes event ingestion and dashboard updates as occurring in real time.
- Privacy Controls: According to Formo, the platform does not use third-party cookies or collect IP addresses and device identifiers for fingerprinting. The vendor also states that customer data is not shared with third parties.
Categories & Use Cases
Technical Details
| Mobile Application | No |
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FAQs
What are Formo's top competitors?
Google Analytics are common alternatives for Formo.