
ForMotiv
What is ForMotiv?
ForMotiv is a platform offered by ForMotiv that aims to provide insurance carriers with insights into the truthfulness and intent of digital applicants. According to the vendor, ForMotiv leverages Behavioral Data Science to capture and analyze various behavioral cues during the process of filling out digital forms. These cues are then translated into intuitive intent scores, offering insurance carriers valuable insights into applicants' purchase intent and riskiness.