TrustRadius: an HG Insights company

Frase

Score8.1 out of 10

16 Reviews and Ratings

What is Frase?

Frase, from the company of the same name in Boston, presents their eponymous platform as an Answer Engine Optimization solution. Frase is designed to improve SEO and drive conversion by using website content to answer visitors' questions.

Categories & Use Cases

Top Performing Features

  • Multi-domain support

    For SEO agencies, the tool allows users to track multiple domains in one instance.

    Category average: 8.6

  • Integration with web analytics tools

    The tool integrates with web analytics tools such as Google Analytics and Adobe Analytics (SiteCatalyst).

    Category average: 8.7

  • Page grader

    The tool scores each page of your website for SEO.

    Category average: 7.9

Areas for Improvement

  • Competitive analysis

    The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

    Category average: 8

  • Local SEO

    The tool helps optimize your website for local searches.

    Category average: 7.6

Excellent tool for SEO & content teams

Use Cases and Deployment Scope

Eases the research part for content writing. Helps get ideas for introductions, outlines, and important sections from other pages ranking on SERPs. And the most interesting part is its integration with Google Search Console. You can get performance analysis of pages with rising and deprecation ranks. It is pretty useful for creating new as well as updating old content.

Pros

  • Create outlines from pages that are already ranking for a particular keyword. It performs SERP analysis to find common headings and sections amongst the pages.
  • Generate content for different types of sections. You can also use custom prompt, or select of the pre-defined types to generate. For e.g., convert features to benefits.
  • Get detailed analysis of website SEO performance from Google Search Console. Find pages that quickly gain/loose ranks.

Cons

  • The number of SEO tools can be overwhelming
  • Support for custom knowledge-base to generate content would have been much better
  • No easy integration with WordPress or Google docs

Other Software Used

ChatGPT, Writesonic

Content Optimization for Everyone in Budget

Pros

  • Content Brief
  • Topic Modeling
  • Content Optimization

Cons

  • UI
  • Content Editor
  • Headings at Glance

Return on Investment

  • We have published around 12 pieces with the guidance of this tool, and we are already ranking on top for around 10 pieces, so we are getting almost 20x ROI
  • Our clients are happy, so here our ROI is 50x
  • We are getting 10x ROI

Alternatives Considered

MarketMuse

Other Software Used

MarketMuse, Flowlu