Tag library
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
Cat avg: 8.1
Top Performing Features
Tag variable mapping
The software allows users to manipulate data and map it to known variables in the tag without custom development.
Cat avg: 8
Event Data
Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.
Cat avg: 7.4
Ease of writing custom tags
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
Cat avg: 7.8
Worst Performing Features
Data Enhancement
Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.
Cat avg: 6.6
Library of JavaScript extensions
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Cat avg: 8.3
Standard visitor segmentation
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Cat avg: 8.2
Freshpaint Features from Reviews
Tag Management
Features related to tag management
9.3+17%
Tag library
The software natively supports a variety of vendors, including the most important or common ones such as Google and Adobe.
Category average: 8.1
Tag variable mapping
The software allows users to manipulate data and map it to known variables in the tag without custom development.
Category average: 8
Ease of writing custom tags
The software allows users to create and implement custom tags when a certain tag is not among the available templates.
Category average: 7.8
Library of JavaScript extensions
The software offers a library of pre-built JavaScript functions for use with tags and load rules for data manipulation, UI functionality or data collection.
Category average: 8.3
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
80%
Standard visitor segmentation
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
Category average: 8.2
Behavioral visitor segmentation
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
Category average: 8.1
Customer Data Management
Allows customer data platforms (CDPs) to function as a central hub and single source of truth for customer data.
8.5+16%
Data Connectors
Functionality that enables users to forward or syndicate data to other platforms or systems and connect to internal or external services using APIs.
Category average: 6.6
Data Enhancement
Includes bulk or automated data cleansing, appending missing data from contact lists and inbound leads, and the ability to process data with an optimized number of fields.
Category average: 6.6
Data Ingestion
The ability to collect, validate, standardize, and map customer data from first or third-party sources.
Category average: 7.4
Data Storage
Data consolidation and warehousing capabilities.
Category average: 5.7
Data Visibility
The ability to visualize usage and account data, including funnel and pipeline and front and back-end visibility.
Category average: 7.8
Event Data
Refers to the overall quality and tracking of cross-channel event data linked to actions taken by specific user accounts.
Category average: 7.4
Freshpaint Features from the Vendor
Additional Features
Vendor-contributedAutotrack customer behavior events in the background
Visual Tagger for PMs and Growth teams to define events
Time Machine backfills customer data when creating a new event