TrustRadius: an HG Insights company

Frosmo

Score7 out of 10

2 Reviews and Ratings

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What is Frosmo?

Frosmo includes tools for precise user segmentation with various rules and combinations that can cover any requirements (and customization options as well), MVT testing with a special control group method, full website personalization without any work from the IT deparment, conversion tracking, conversion optimization, as well as targeting and re-targeting via ad campaigns, that are created within the product, using the same user segments. Integration via JavaScript.

Categories & Use Cases

Key Features

Learn about the best (and worst!) features Frosmo has to offer, as determined by TrustRadius' reviewers.
Based on 2 ratings of Frosmo's features
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Top Performing Features

  • Dynamic experiment activation

    Ability to activate an experiment after the page’s initial load based on a set of conditions (e.g. if the visitor takes certain actions).

    Category average: 8

  • Split URL testing

    Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.

    Category average: 8.4

  • Cross-browser testing

    Preview your experiments across multiple browsers at once.

    Category average: 7.2

Areas for Improvement

  • Test reporting

    Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.

    Category average: 8.2

  • CSV export

    Ability to export test results as a CSV file.

    Category average: 8

  • Page surveys

    Create on-page surveys and select which segment of users are asked survey questions using defined audience segments (e.g. new vs. returning users, mobile users, desktop users, etc).

    Category average: 7.2

Reviews

What users are saying about Frosmo.
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Handy tool!

Incentivized
katherine henzView profile
Sales And Marketing Specialist in Marketing at Road Runner Moving and Storage (201-500 employees employees)

Use Cases and Deployment Scope

The best benefit I have figured out is that my email no longer crashes or bounces my email list because I am no longer using my business email to send load lists. The reports are very intuitive and it makes it so easy to send your campaign to non-opened contacts. Also, the customer service via chat is fantastic.

Pros

  • The RSS Email Campaign feature.
  • It is simple, intuitive, and easy to use.
  • The templates they have to create a campaign are great.
  • Dashboard is easy to understand.

Cons

  • Importing contacts is still buggy.
  • Customers on the free plan have restricted access to customer service.

Return on Investment

  • It helps me reach out to prospective clients every day

Other Software Used

Moosend

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