- Manage various lists.
- Manage different campaigns.
- Allow you to unsubscribe recipients easily.
- Allow you to create an email flow and date them.
- The functionality of the product could be easier.
- It can be tough to find features you're looking for within the product (but they're usually there).
- Scheduling process could be clearer.
- Most features could be streamlined or simplified better.
It's a decent marketing automation solution for creating and managing drip campaigns. It works, but the fact that it isn't cloud-based, makes it seem like it rarely, if ever, gets improvements to its interface when it could really use some. Its interface feels outdated, when a fresher, more modern design and format could be really useful. The upside to it not being a cloud-based service is you don't have to "rent" it and it's a one-time fee.