Name: Shape the future - gfknewron | Predictive Analytics & Software Solution for Businesses & Industries
Uploaded: 2021-07-06T07:01:21.000Z
Duration: 1 min 1 s
Description: gfknewron | Predictive Analytics & Software Solution for Businesses & Industries

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Accounting

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SaaS Spend Management

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Monolithic Frame-based Disk Arrays

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Vertical-Specific

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gfknewron is a data-driven platform offered by GfK that, according to the vendor, provides market, consumer, and brand insights to support decision-making. The platform offers tools for market analysis, scenario planning, revenue optimization, forecasting, and consumer understanding. It is designed for small to large-sized companies across various industries, including retailers, manufacturers, marketing professionals, sales professionals, and business analysts.

## Key Features

**gfknewron Market**: According to the vendor, this feature allows users to monitor performance and identify growth opportunities by accessing comprehensive sales tracking data for market insights. It is claimed to provide always-on insights and the ability to analyze market performance to potentially outperform competitors.

**gfknewron Predict**: The vendor states that this feature enables users to optimize revenue and forecast market potential using scenario-planning tools powered by advanced machine learning. It is claimed to help mitigate risks, validate tactics and strategies, and plan for the future based on comprehensive sales data.

**gfknewron Consumer**: According to the vendor, this feature helps users understand their target audience and generate demand by analyzing buying behaviors. It is claimed to maximize ROI by positioning the brand at the forefront of consumers' minds and combining consumer knowledge with market data.

**Access more data for clearer decisions**: The vendor claims that gfknewron offers coverage in 50+ countries, 100,000+ retail data partnerships, and the ability to track 180+ million products. This extensive data coverage is said to provide users with a broader perspective and clearer decision-making capabilities.

**One platform, total clarity**: According to the vendor, gfknewron aims to remove data silos and help users spot signals early by providing a unified platform. It is claimed to simplify data management, allowing users to spend more time on strategic actions and collaborate effectively with democratized data access.

**Data-driven Insights**: According to the vendor, gfknewron provides data-driven insights by analyzing large volumes of data from various sources, such as market research, consumer behavior, and sales data. The platform aims to uncover patterns and trends to help businesses make informed decisions.

**Real-time Dashboards**: The vendor claims that gfknewron offers customizable real-time dashboards to track key performance indicators (KPIs) and relevant metrics. These dashboards provide a visual representation of data for easy monitoring, according to the vendor.

**Market Intelligence**: According to the vendor, gfknewron aims to provide users with a deep understanding of their target market. The platform offers comprehensive data on market size, market share, consumer demographics, and competitor analysis.

**Demand Forecasting**: The vendor claims that gfknewron helps businesses predict future demand for products or services by analyzing historical data and market trends. This feature is said to assist in optimizing inventory management and production planning.

**Competitor Analysis**: According to the vendor, gfknewron provides robust competitor analysis tools. It aims to help businesses monitor and analyze competitors' strategies, market positioning, and product offerings. This information can assist businesses in identifying competitive advantages and making informed decisions to stay ahead in the market.

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Semrush is a relatively popular search engine optimization tool set from the company of the same name based in Pennsylvania and founded in 2008. Largely the platforms relies on competitive intelligence, and features SEO staples like backlink checking, keyword analysis to refine SEO and PPC campaigning and locate low-cost / high-yield keywords, analysis of competitors who co-occupy desired ad and listing spaces, domain vs. domain analysis, as well as site audit and domain tracking.

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gfknewron

Market intelligence software determines what intelligence is needed, collects it by searching its environment and delivers it to marketing managers who need it. Marketing intelligence software can be deployed using an on-premises or software as a service (SaaS, or cloud-based) model. These systems take data from disparate data sources, such as web analytics, business intelligence, call center and sales data - which often comes in separate reports - and puts them into a single environment.

Market Intelligence

GfK, an NIQ Company

gfknewron | Predictive Analytics & Software Solution for Businesses & Industries

Shape the future - gfknewron | Predictive Analytics & Software Solution for Businesses & Industries

gfknewron (https://www.gfk.com/products/gfknewron) is the unparalleled, always-on platform that radically transforms data-centric decision making and enables teams to gain actionable and connected insights, collaborate effectively, and act at speed to ignite sustainable growth. It is a single access point that combines market, consumer and brand intelligence supercharged with AI-powered predictions and recommendations, to show what and where, who and why, and most importantly, how to shape what happens next.

Price-elasticity of a certain model within your product group, as well as a Temporary Price Reduction Score are also visible in the gfknewron platform. This helps you understand and answer the following questions:
- Is my brand, with the models within the product group present in the right stores?
- Which models within my product group are going to be most affected due to a change in price?
...among many others.

gfknewron - our predictive analytics platform -  gives you the ability to dig deeper and see how the actual model is trending on a weekly or monthly basis, from a sales and distribution perspective. You will be able to see which sales were conducted online or in-store, but also by different retail channels and generate models within the platform, that forecast the numerical units sold of your products by playing with price increases or reductions. 

With this simulation, you will be able to find out the total impact on sales due to price reductions or increases, as well as the total impact on your brand. Finally, you will be able to analyze competitors and how their product categories and models within the product category are performing against your products and models. Based on this data, gfknewron will propose to you the course of action to take.

Learn more about gfknewron: https://www.gfk.com/products/gfknewron
Check out other GfK videos: https://www.youtube.com/c/GfKGlobal/videos
Interested in a specific topic? Browse GfK playlists: https://www.youtube.com/c/GfKGlobal/playlists

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Subscribe to our YouTube channel: https://www.youtube.com/channel/UCOOOIsHK_LAUlDvYIATA-BQ
GfK on LinkedIn: https://www.linkedin.com/company/gfk/
GfK on Twitter: https://twitter.com/gfk
GfK on Instagram: https://www.instagram.com/gfk.insider

Imprint: https://www.gfk.com/legal

#GrowthfromKnowledge #predictiveanalytics

Sales Intelligence Data Standards

How well does the contact, company, and industry information provided by the SI tool meet the user’s needs? Is the availability and quality of data satisfactory?

Contact information

Information about individual contacts is available and high quality.

Keyword analysis

The tool analyzes the content of your site to help discover the right keywords.

SERP ranking tracking

The tool tracks your website’s position in search engine results pages (SERPs) for keywords, over time.

Competitive analysis

The tool analyzes your website’s position in comparison to competitive websites in areas such as backlinks, SERP position, etc.

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The quality and completeness of analyses and research on the overall performance and outlook of specific sectors and industries

Independent Research Access

The ability to access third-party analyses, e.g., Morningstar reports

Search Tools

The quality and effectiveness of tools to help locate specific and relevant information within the platform

Industry-Specific Information

The quality and completeness of industry-specific information, e.g., the progress or success of clinical trials in the pharmaceutical industry

Macroeconomic News

The quality and completeness of news and information about current macroeconomic events and trends

Market Research

Tools and techniques that enable qualitative and quantitative research into consumer markets.

Competitor and Industry Benchmarking

Enables users to compare their performance against specific competitors or their industry as a whole. This may include cross-channel traffic, audience engagement, market share, tech stacks, strategy, etc.

Competitor Research

Quantitative and qualitative tools that are used to identify competitors and assess their strengths and weaknesses, with a view toward identifying competitive advantages and opportunities for improvement.

Web Traffic Analysis

The ability to analyze, segment, and track competitive web traffic with usage metrics based on traffic share, pricing, paid search, demographics, geographic region, customer journeys, engagement, user sentiment, etc.

Consumer Feedback

The ability to collect feedback from customers, prospects, focus groups, interviewees, etc.

Competitor alerts

Alerts notify users when their competitors have entered a new customer segment, modified their strategy, incorporated new products or services, changed their prices for specific products, etc.

Market Insights and Reports

Reports, newsfeeds, and information related to events, industry trends, or competitive insights.

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gfknewron

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What is gfknewron?