Name: Google Cloud Identity
Rating: 8.7 (2 reviews)
Author: Google

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Google Cloud Identity is a unified identity, access, app, and endpoint management (IAM/EMM) platform that gives users access to apps with single sign-on, provides multi-factor authentication to protect users and company data, and enforces policies for personal and corporate devices and endpoints.

OneLogin is an identity and access management (IAM) product from One Identity since the October 2021 acquisition, featuring single sign-on (SSO), multi-factor authentication, provisioning, cloud directory, and more.

Advanced (bundle)

Professional (bundle)

OneLogin by One Identity

SecurID, a company and solution suite from RSA, is an identity and access management suite supporting access management, authentication, and identity governance.

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SecurID

Google Cloud Identity

Identity Management (IdM) is essentially about creating, maintaining, and retiring individual enterprise accounts for IT security. Identity and Access Management (IAM) systems encompass this but also provide a framework that goes beyond digital identities to providing access to users in various roles in a relatively automated fashion for cost and efficiency, while yet presenting minimal risk to sensitive data or equipment, simultaneously creating an audit trail for lawful compliance. Depending on the implementation needed by the enterprise (i.e. who is logging in and to what largely determines this) these concerns can be somewhat, highly, or totally overlapping areas.

Making comparisons across suites of software and their vendors can be difficult as this apparently singular body of needs is  serviced by vendors in this area in a highly modular fashion who bridge gaps with strategic or technical partnerships and integrations.  But here "Identity Management" Software is defined as software which handles all or some of the tasks related to all of the above, which may be divided into:

-- Identity governance or provisioning (basically role management with workflow controls).

-- Access (authorization or restriction of access to certain information to certain persons across locations and systems).

 ...and the various methods of enabling rapid yet secure access like:

-- Single sign-on (SSO, describes the ability to login to the system once and only once, gaining access to all systems without need for logging in again via help from a server).

-- Multi-factor authentication (using multiple, independent components to gain access, a simple step to increase security, though at a cost of efficiency for each additional step).

-- Password management and self-help for password users.

-- Identity federation, related to SSO, access spanning system boundaries (e.g. cloud access).

-- Directory / User Repository Management for tracking of users with access, and

-- Security Analytics for auditing and compliance...

...and more. IAM software is most usually sold in a modular, configurable pieces-sold-separately fashion, where each module handles some but not all of these needs. Some of the strongest vendors in this area offer high specialization and strategic partnerships with other specializers while other established vendors, via both acquisitions and development, manage to cobble together comprehensive portfolios and subsume all the various needs under one grand suite of comprehensive IAM capabilities. Enterprises have gone both ways.


A later arriving area of identity management software that greatly up-prioritizes speed and ease of access over security is called by the vendors who specialize in it Customer Identity Management, which provides simple customer registration most often via Social Sign-On capability. This allows a user to instantaneously set up an account with a service provider merely by logging in via their preferred social network account; voila, the customer has (safe, limited) access, and the enterprise gains useful information about the potential customer in less than five seconds. While traditional Identity Management Systems offer the capability to do this, smaller vendors who specialize in customer access, with its high-efficiency / low-security demands, sometimes bundle the feature with other common marketing capabilities to leverage the instantly acquired customer data (e.g. email marketing, segmentation, landing pages, etc.), thus creating a (growing) niche of customer-facing identity management systems in the process.

Identity Management

Information Technology  Services

A-digital, Inc.

CEO Chief Executive Officer

Likelihood to Recommend

Usability

ID-Management Access Control

Multi-Factor Authentication

Google’s mission is to organize the world‘s information and make it universally accessible and useful. 

Since its founding in 1998, Google has grown by leaps and bounds. From offering search in a single language the company now offers dozens of products and services—including various forms of advertising and web applications for all kinds of tasks—in scores of languages. And starting from two computer science students in a university dorm room, the company now has thousands of employees and offices around the world.

Google

Identity management software manages information about the identity of software users and controls access to corporate resources

Authorization or restriction of access to information depending on role

ID Management Single-Sign On (SSO)

The ability to login to the system once, gaining access to all systems without the need for logging in again

Using multiple, independent components to gain access

Password Management

Self-help capabilities the help users recover forgotten passwords, etc.

Account Provisioning and De-provisioning

Capabilities for creating user accounts  based on roles, group memberships and business processes

ID Management Workflow Automation

Automated sequence of tasks to simplify processes

ID Risk Management

Identification, evaluation, and prioritization of risks with procedures to minimize, impacts of unplanned consequences

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Google Workspace

IBM Cloud Functions

Google Cloud Identity 2025-10-01 19:08:45

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Prior to 2020, we had been using a cloud service other than Google for identity management for the services we provided. We wanted to implement two-factor authentication as part of our security enhancements, but the cloud platform we were using was slow to support it, so we decided to use Google Cloud Identity.

Two-factor authentication available.
The Google authentication method is familiar to many users.
It is expected that it will also support authentication methods that will become common in the future.

This time, I investigated it in advance, and it worked as expected, so I don't have any specific ideas for improvement.
Additionally, if we were using another IDAAS, it would have been beneficial to have knowledge on how to integrate it with Google tools, along with some relevant case studies.

From a business perspective, there were two steps.
First, we switched from our in-house ID management system to a cloud service. This allowed us to focus our development resources on application development.
At the same time, we were able to localize the handling of personal information, which resulted in increased efficiency in management aspects, including handling external inquiries, and in the development of encryption.
The second step was adding Google Cloud Identity as an option.
This allows more users to easily use our services. It can be said that this has improved user convenience.
I expect Google to accommodate future changes in authentication requirements, such as biometric authentication.

Google Cloud Identity

Overview

What is Google Cloud Identity?