Use Cases and Deployment Scope
I use Google Sheets pretty much every single day across almost every department. From keeping project records to Payments of the clients, everything in between is being handled on Google Sheets. For our marketing side, we put campaign performance data into Google Sheets, things like Google Ads metrics, SEO tracking, social media KPIs, and build out custom dashboards for clients.
Alternatives Considered
Microsoft Excel and Airtable
Other Software Used
Google Ad Manager, Google Analytics, Google Search Console