Name: Guest Crew
Author: Guest Crew

Help Desk

Web and Video Conferencing

Customer Support

Bug  Tracking

Help Authoring

Mind Mapping

Development

Business Intelligence (BI)

Collaboration

Corporate Social Responsibility (CSR)

Environmental Health and Safety (EHS)

IP PBX

Manufacturing Execution

Enterprise

Accounting

Expense Management

Trust Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

Employee Referral

HR Management

Payroll

Succession Planning

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Delivery Controllers (ADC)

Cloud Storage

Code Review

Data Catalog

Data Fabric

Data Recovery Service

Data Virtualization

Fraud Detection

IT Infrastructure Monitoring

Integration Platform as a Service (iPaaS)

Interoperability

Network Performance Monitoring

Observability

Relational Databases

Server Management

Software-Defined WAN

Storage Area Network

Information Technology

A/B Testing

Ad Serving & Retargeting

Advertising Agency

All-in-One Marketing

Click Fraud

Contact Management

Content Management

Customer Experience Management

Digital Asset Management

Direct Mail Automation

Email Marketing

Local Marketing

Marketing Automation

Social Media Management

Survey & Forms Building

Virtual Event

Web Analytics

Website Builder

Marketing

Project Management

Wireframing

Professional Services

Customer Relationship Management (CRM)

Sales Coaching

Sales Intelligence

Sales

GDPR Compliance

Security

ID Card

Insurance Policy Administration Systems

Insurance Underwriting and Rating

Last Mile Delivery

Library Management

Pharmacy

Plagiarism Checker

Smart Cities

Telemedicine

Vertical-Specific

small

Crushpath, from the San Francisco based company of the same name, is a content marketing engine dedicated to delivering custom content to potential new customers via multiple channels (social media sites, news and industry related sites). Targeted for small to midmarket companies interested in B2B selling, Crushpath is billed as a sales prospecting tool dedicated to streamlining, automating, and improving the timeliness of outreach.

Crushpath pricing starts at $900 monthly with the Ultimate edition, goes beyond the Ultimate to the Accelerated plan ($2000 monthly), and terminates with the $5000 monthly Growth plan. From 2013 Crushpath has been supported by Charles River Ventures and others, having received about $8 million in venture capital since its inception.

Crushpath

Content Marketing

PathFactory

Likelihood to Recommend

Likelihood to Renew

Availability

Performance

Usability

Support Rating

Online Training

In-Person Training

Implementation Rating

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

Content Publishing

Content Reporting & Analytics

Content hub

Forms / Gated content

Embedded CTAs

Content distribution

Content promotion

Content automation

Audience profiling and targeting

Closed-loop tracking and reporting

Content performance analytics

Campaign optimization dashboard

Ion, by Rock Content

Content Creation

Ideation

Content collaboration

Rock Content

DemandScience

Outgrow

Approval workflows

Competitive analytics

Sprinklr Marketing

Content calendar

Network for content licensing/production

Sprinklr

Optimizely Content Marketing Platform

Optimizely

Percolate, now part of Seismic

Discontinued Products

CoSchedule Marketing Suite

CoSchedule

Compendium (discontinued)

Guest Crew is a content marketing service focused on creating marketing campaigns and driving traffic specifically through blogging.

medium

large

Managed Services + SaaS

Page-level engagement analytics

Top Rated 2023

Essential

Value

Premium

OutboundEngine

Email & Online Marketing

Lead Management

Social Media Marketing

Mobile optimization

Email deliverability reporting

List management

Automated sales alerts and tasks

Social sharing and campaigns

Elm Street Technology

Guest Crew

Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. Content Marketing’s basic premise is to provide some valuable information that stops short of a direct sales pitch or call to action, but which seeks to positively influence a customer in some way. This information can be presented in a variety of media, including news, video, white papers, ebooks, infographics, case studies, how-to's, Q&A’s, photos, etc. Content marketing software is designed to assist in building this content by scouring the web for relevant articles and managing and organizing marketing assets.

Features related to the creation of content for marketing purposes.

Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.

Allows users to lay out and track, in some cases automatically, workflows for content approval.

Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.

Allows users to schedule and plan the creation and/or distribution of content.

Includes access to a database of content that can be licensed or a talent network for licensed content production.

Payment/Resource management

Allows users to budget for content creation costs and/or make payments to contractors, agencies, etc.

Features related to the organization and distribution of marketing content.

Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.

Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.

Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.

Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.

Includes tools for promoting content by connecting to paid and earned media channels.

Allows users to set up automated distribution, personalization and/or curation.

Features related to tracking, measuring, and analyzing content creation processes and content performance.

Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.

Tracks the impact of content on the buyer’s/customer’s journey and ROI.

Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.

Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.

Provides a view on competitors' content performance and/or strategy for comparison.

Content production analytics

Analytics around time and money spent for content production.

Analytics around audience engagement with individual pages of content, for a granular look at content performance.

Reviews

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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Guest Crew

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Alternatives Pricing

Ion, by Rock Content

What is Ion, by Rock Content?

OutboundEngine

What is OutboundEngine?

Product Details

What is Guest Crew?

Comparisons

Compare with

Crushpath

PathFactory

Ion, by Rock Content

DemandScience

Outgrow

Sprinklr Marketing

Optimizely Content Marketing Platform

Percolate, now part of Seismic

CoSchedule Marketing Suite

Compendium (discontinued)

Reviews