Name: GumGum
Author: GumGum

Help Desk

Web and Video Conferencing

Customer Support

Classroom Management

Education

Business Intelligence (BI)

Collaboration

Digital Rights Management (DRM)

Risk Management

Statistical Analysis

Workspace Planning

Enterprise

Accounting

Digital Banking

Invoicing

Nonprofit Accounting

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Leadership Development

Payroll

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

Application Performance Management (APM)

Archiving

Cloud Cost Management

Cloud Storage

Configuration Management Databases

Data Catalog

Data Lakehouse

Database Performance Monitoring

Email Verification

Firewall Security Management

Fraud Detection

IP Address Management (IPAM)

Integration Platform as a Service (iPaaS)

Internet Performance Monitoring

Internet Security

Managed IT Service

Mobile Application Performance Monitoring  (APM)

Network Monitoring

Network Performance Monitoring

Observability

Release Management

Software Asset Management

Wireless LAN

Information Technology

A/B Testing

Ad Serving & Retargeting

All-in-One Marketing

Content Management

Domain Registration Services

Email Marketing

Marketing Automation

Native Advertising

Screen and Video Capture

Social Media Management

Social Media Marketing

Survey & Forms Building

Tag Management

Web Analytics

Website Builder

Marketing

Project Management

Writing and Proofreading Tools

Professional Services

Customer Relationship Management (CRM)

Social Commerce

Sales

API Security

File Integrity Monitoring

Security

3D Modeling

ID Card

Last Mile Delivery

Legal Case Management

Nonprofit Fundraising

Oil and Gas

Rental Property Management

Spreadsheet

Vertical-Specific

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Google Ads (formerly AdWords) is Google's pay-per-click online advertising program. With Google Ads users set their budget and choose where their ads appear in search listings, and on partner websites. Google Ads uses cost-per-click (CPC) bidding.

Offer A

Offer B

Offer C

Kenshoo

GumGum

Ad serving describes the technology and service that places advertisements on web sites.

Katy Perry In-Image Advertising Demo

GumGum is a new kind of advertising platform, dedicated to creating brand engagement inline with premium editorial content where it’s guaranteed to be seen. 

Known for creating the in-image advertising category, GumGum continues to introduce disruptive technologies for a new generation of display, mobile and video advertising solutions.

Reaching 70 million visitors in the US as they view images and content across more than 1,000 premium publishers, GumGum ads yield 20 percent higher viewability and 10 times the engagement of traditional display options, resulting in superior brand lift for marketers and increased revenue for publishers. 

The company is headquartered in Santa Monica, California, with five additional offices around the US. Its investors include NEA, Upfront Ventures, First Round Capital and Crosscut Ventures.

Ad Campaigns

Features related to creating and deploying ad campaigns.

Ad campaign creation

Allows users to programmatically create ads and build new campaigns within the tool.

Ad deployment

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Display advertising

Supports banner and rich media display ads, including video, audio, mobile, etc.

Ad display and retargeting segmentation

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Sequence targeting

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Ad Network Integration

Integration with main ad networks, and exchanges to make accurate media buys.

Data Transfer

Transfer of data to ad exchanges to match third-party to segments.

DSP integration

Integration with DSP platforms for ad buying

Ad Reporting & Analytics

Features related to reporting on and analyzing advertisements.

Ad dashboards

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Ad performance reports

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Ad conversion tracking

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Ad attribution reporting

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Cross-channel ad management

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting and optimization

Ad forecasting models predict campaign performance to assist with optimization.

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