Name: GumGum
Author: GumGum

Help Desk

Web and Video Conferencing

Customer Support

Cross-Browser Testing

Mobile App Development

Product Analytics

Development

Online Proctoring Software

Education

Business Intelligence (BI)

Collaboration

Enterprise Generative AI

Enterprise

Accounting

Subscription Management

Finance and Accounting

Applicant Tracking

Corporate Learning Management

HR Management

Job Board

Payroll

Recruitment Agency

Recruitment Automation

Talent Intelligence

Talent Management

Workforce Analytics

Workforce Management

Human Resources

AIOps

Application Server

Cloud Storage

Consulting and Advisory Services

Cybersecurity Consulting

Database Load Balancing

Distributed Denial of Service (DDoS) Protection

Embedded Business Intelligence (BI)

Embedded Database

Enterprise Architecture Management

Fraud Detection

Function as a Service (FaaS)

Integration Platform as a Service (iPaaS)

Mobile Data Security

Mobile Device Management (MDM)

Mobile Identity

Monolithic Frame-based Disk Arrays

Network Performance Monitoring

Software Composition Analysis (SCA)

Information Technology

A/B Testing

AI Writing Assistant Software

Ad Serving & Retargeting

All-in-One Marketing

App Store Optimization (ASO)

Appointment Scheduling

Competitive Intelligence

Content Management

Customer Journey Mapping

Email Marketing

Gamification

Heatmap and Session Recording

Landing Page

Marketing Automation

Mobile Advertising

Online Proofing

Social Media Management

Social Media Marketing

Survey & Forms Building

Web Analytics

Marketing

Project Management

Professional Services

Call Recording

Customer Relationship Management (CRM)

Lead Generation Services

Multichannel Retail

Product Configuration

Quote to Cash

Sales Email Tracking

Sales

Cloud Infrastructure Entitlement Management

Identity Threat Detection & Response Software

Virtualization Security

Security

Construction Workforce Management

Dental

Vertical-Specific

medium

large

small

OpenX is an ad serving platform. It is sold option as a hosted solution for can be purchased as an installed application.  It allows for easy inventory management , geo-targeting of ads by country, and provides statistics for each ad placement.

OpenX

Ad Network Integration

Ad Campaigns

Ad Reporting & Analytics

Data Transfer

DSP integration

Ad campaign creation

Ad deployment

Display advertising

Ad display and retargeting segmentation

Sequence targeting

Ad dashboards

Ad performance reports

Ad conversion tracking

Ad attribution reporting

Cross-channel ad management

Ad forecasting and optimization

Kenshoo

Skai

Adquant Kenshoo Kenshoo Infinity Suite Kenshoo Search Kenshoo Social Skai

AdRoll provides a platform, performance, and services to meet companys' marketing goals while streamlining marketing operation. Solutions technologies for brand awareness, retargeting, and abandoned cart recovery. And the AdRoll Cross-Channel Performance Dashboard displays campaigns holistically so users can analyze performance, run reports, gather insights.

Starter

Essentials

Growth

AdRoll

NextRoll

AdobeAdvertising Cloud (formerly Adobe  Media Optimizer) is an ad management product and is part of the Adobe Marketing Cloud. It delivers a rules-based bidding solution that improves the performance of search engine marketing campaigns and is integrated with Adobe Analytics.

Adobe Advertising Cloud

Adobe AdLens Adobe Advertising Cloud Adobe Media Optimizer Efficient Frontier EfficientFrontier adobe media optimizer

Adobe

Google Ad Manager

Google

Google Marketing Platform

Likelihood to Recommend

Likelihood to Renew

Usability

Support Rating

Online Training

Implementation Rating

Bizo / LinkedIn Lead Accelerator (Discontinued)

Discontinued Products

AppNexus

Availability

Performance

Configurability

Product Scalability

Ease of integration

Vendor pre-sale

Vendor post-sale

Sizmek Ad Suite

Amazon AWS

Oracle DMP, now part of Oracle CX Marketing

ULTIMATE

NETWORK

STARTER

ELITE

Post Affiliate Pro

Affiliate

QualityUnit, LLC

GumGum

Ad serving describes the technology and service that places advertisements on web sites.

Katy Perry In-Image Advertising Demo

GumGum is a new kind of advertising platform, dedicated to creating brand engagement inline with premium editorial content where it’s guaranteed to be seen. 

Known for creating the in-image advertising category, GumGum continues to introduce disruptive technologies for a new generation of display, mobile and video advertising solutions.

Reaching 70 million visitors in the US as they view images and content across more than 1,000 premium publishers, GumGum ads yield 20 percent higher viewability and 10 times the engagement of traditional display options, resulting in superior brand lift for marketers and increased revenue for publishers. 

The company is headquartered in Santa Monica, California, with five additional offices around the US. Its investors include NEA, Upfront Ventures, First Round Capital and Crosscut Ventures.

Features related to creating and deploying ad campaigns.

Allows users to programmatically create ads and build new campaigns within the tool.

Allows users to quickly and easily deploy new ad campaigns from within the tool.

Supports banner and rich media display ads, including video, audio, mobile, etc.

Allows users to display and retarget ads to audience segments based on demographics, location, account, role, or other profile aspects.

Allows users to create ad sequences that have several stages covering different topics or products; individual viewers are shown ads in a particular order across websites. This provides very fine control over brand messaging and storytelling.

Integration with main ad networks, and exchanges to make accurate media buys.

Transfer of data to ad exchanges to match third-party to segments.

Integration with DSP platforms for ad buying

Features related to reporting on and analyzing advertisements.

Dashboards for analyzing and/or optimizing ads are clean, easy to use, and easy to understand.

Allow users to generate reports comparing the performance of various ads or the performance of certain aspects of ads (like headlines, etc.)

Tracks ad conversions by campaign and type of conversion—the customer might have clicked on the ad and then purchased a product, subscribed to a newsletter, filled out a form, or downloaded a whitepaper, etc.

Generates accurate, detailed reports that attribute conversion to a combination of different touch points (ads, and other factors) leading up to conversion.

Provides an integrated view or control panel that allows users to manage their ad campaigns across a variety of platforms in one place.

Ad forecasting models predict campaign performance to assist with optimization.

Reviews

TrustRadius is a technology and business research firm based in Austin, Texas. The company is known as a review platform for verified B2B technology and software reviews through a proprietary algorithm and human verification.

TrustRadius

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GumGum

Overview

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Pricing

GumGum

Entry-level set up fee?

Offerings

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Alternatives Pricing

Skai

What is Skai?

Post Affiliate Pro

What is Post Affiliate Pro?

Product Demos

Katy Perry In-Image Advertising Demo

Product Details

What is GumGum?

GumGum Integrations

Comparisons

Compare with

OpenX

Skai

AdRoll

Adobe Advertising Cloud

Google Ad Manager

Google Marketing Platform

Bizo / LinkedIn Lead Accelerator (Discontinued)

AppNexus

Sizmek Ad Suite

Reviews