Hio

Hio is positioned as a digital marketing tool that aims to transform static website elements into interactive and engaging experiences, with the goal of creating an integrated and unified customer journey. According to the vendor, this platform is specifically designed for businesses in the travel and hospitality industry, catering to professionals such as travel and tourism marketers, hospitality professionals, digital marketers, ecommerce managers, and website developers.

Key Features

Dynamic Experience Creation: Hio is said to assist businesses in transforming static website elements into valuable opportunities, potentially increasing engagement, time spent on site, and purchase intent.

Enrich Travel & Hospitality Website Experiences: The vendor claims that Hio enables businesses in the travel and hospitality industry to highlight user-generated content and reviews, potentially generating interest and demand for big-ticket adventures.

Curate High-Converting Ecommerce Journeys: According to the vendor, Hio can help businesses curate high-converting ecommerce journeys by delivering relevant and compelling content at the right time, potentially driving engagement and customer satisfaction.

Re-imagine Content in Context: Hio reportedly allows users to repurpose content from various channels, such as social media videos, case studies, and marketing shots, in order to highlight key features, showcase reviews, and answer frequently asked questions on their website.

Drop Icons that Engage: Hio's Hovr tool is claimed to enable users to drop icons on their website, which, when hovered over, engage visitors and increase interaction with the site.

Turn Text into Action: According to the vendor, Hio allows users to place interactive content directly over highlighted text on their website, potentially transforming regular copy into high-value experiences that encourage visitors to take action.

Integrated and Unified Customer Journey: The vendor asserts that Hio aims to break down the silos between web development and marketing, creating an integrated and unified customer journey by seamlessly flowing content and experiences across different channels.

Think Outside the Player: Hio is marketed as a platform that goes beyond embedded or shoppable video, allowing users to anchor any type of content from social or digital channels on their website, providing a more comprehensive and immersive experience for visitors.

Drag & Drop Editor: Hio offers an on-site editor that is claimed to simplify the process of customizing and optimizing website content, allowing users to easily add their content where it is most meaningful for site visitors.

Easy Setup: The vendor states that setting up Hio is a straightforward process, requiring users to add just a single line of code to their website. Publishing and adjusting content can allegedly be done in seconds without the need for IT involvement.